“This year has to be bigger and better than the year before! And you have to do it with the same budget.”
Sound familiar?
Coming up with new and exciting corporate event entertainment ideas year after year can be a bit of challenge. So when you’ve been doing this as long as we have, you learn always to be on the lookout for new acts.
Inspiration is everywhere.
While some organizations have the budget for U2 or Beyoncé to open their program, most don’t, which is why I always start off by asking our clients what is the purpose of the entertainment and how does it fit in your budget.
- Do you want something no one has ever seen before?
- Is the goal is to increase attendance?
- Who is your audience?
The location of your event also plays a huge role in the type of act you select. By choosing something local, you’ll be able to negotiate a better rate and possibly book a performance that might have been originally out of your budget. Here are a couple of factors to consider:
- What types of performers are local to the area?
- Are there any acts visiting your location during the duration of your event?
There are a plethora of performers out there, and it’s important to remember not all acts are right for your event. Consider the company’s culture when making your selection and DO YOUR HOMEWORK. See the performance in advance. If your company is relatively conservative, you’ll want to define attire and expectations clearly.
Stay current. The world of entertainment is ever evolving. To do this, you’ll need to be willing to take risks, listen to feedback, and focus on what your audience wants/expects. Don’t get caught up in performances that only appeal to you. Remember, today’s workforce is a blend of Baby Boomers, Gen Xers, and Millennials. Finding an act that is going to appeal to all of them is going to take some work.
To help get you started, here are four ideas from our corporate event entertainment list (click on the links to see videos):
i-Pad Magician – Modern Illusionist
A modern twist on the illusionist act. The iPad Magician performs mind blowing tricks by using his iPad. It is a sight to see and sure to delight any audience.
Miyoko Shida – Artful Balancing Act
This performance demonstrates the power of concentration through a mesmerizing and artful balancing act. It is sure to leave any onlooker afraid to breathe, yet unable to look away. Miyoko’s talent is both entertaining and motivational.
Fighting Gravity – Illusion Dance Group
Watch as thirteen performers defy gravity and dazzle you with their optical illusions matched with adrenaline pumping music. This is a performance that will have your audience on their feet and buzzing with excitement.
Tell-A-Vision – Visual Storytelling
Through a combination of wireless screen technology and seamlessly choreographed performance artists, Tell-A-Vision provides your audience with a unique visual storytelling experience that is sure to make an impact.
Entertainment is a pivotal part of any corporate event. Just think about the growing trends in social media. The wow factor is everything.
So take the time, create a strategy, and do it right. We promise you’ll be amazed by the results.
Until next time!
