Bored with the same ol’, same ol’ incentive destinations and searching for something a little different? Here are three options to consider for future programs … and a little something extra!
Last Sunday’s FIFA World Cup Final between Spain and defending champion Argentina, won by Spain 1-0 in extra time, was a beyond-comprehension medley of strategy, footwork, ball control, physical stamina, and patience. It was a showcase of what the great Pelé once called “the beautiful game” though some might argue England’s wild, 6-4 thriller over France a day earlier in the consolation match was the highlight of this World Cup. I say there was an even bigger highlight … and it didn’t even occur on the fútbol pitch itself.
Truth be told, y’all, this was not a program I was looking forward to. In fact, I was dreading it in a way. Don’t get me wrong, I love working with this client. But the program was in sub-Arctic Iceland, land of wool sweaters and wicked windchill, where layering up is a national sport. Yep, Iceland, because Frigidland sounded too clunky. Iceland, where it’s colder than a well-digger’s, ahem …
Corporate meetings and events are booming in a big way and with that comes an unprecedented, “very today” expectation: “You’re not just planning or hosting an event. More than ever, you must keep your people safe.”
Headliner or hero? Star power or start-up success story? Gold medalist or go-getter? Identifying the right and perfect speaker for your next corporate meeting or event can be like sailing rudderless in a sea of options. So, so many options …
Our world has been rocked by three significant geopolitical events across two continents in recent months. And it’s a serious “heads up” to those of us who host or produce domestic and offshore corporate meetings and events …
Hilton Hotels recently released a comprehensive, international study under the intriguing header Why We Gather. It is a fascinating read and included a number of insights you may find new and valuable, and many more that could probably use a little refresher. Let’s take a closer look …
I came across a consumer-focused article recently about some of the most popular, emerging colors in the automotive industry. Like me, you’ll probably be surprised at some of the shades that are hottest right now. And it’s being driven [no pun intended] by a dynamic quite familiar to hosts and planners of corporate meetings and events, a dynamic that’s gaining steam as you read this.
Event marketing has always been about establishing meaningful connections with attendees. Whether it’s a trade show, sales conference, dealer meeting, road show, product launch, or virtual/hybrid summit, planners work tirelessly to engage attendees before, during, and after events. Yet even the most well-thought-out event communication strategy almost always runs into one frustrating reality.
Have you ever felt you’ve gone the extra mile on something but nobody else seemed to notice? It’s a lousy, empty and de-motivating feeling, for sure. Maybe it’s time for a refresher on the importance of acknowledging people’s over-and-above efforts and achievements. And it doesn’t always have to be something grandiose …
