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Category: Corporate Event Planning

Beyond World Cup: Top-Class Service Should Be Expected

Beyond World Cup: Top-Class Service Should Be Expected

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Last Sunday’s FIFA World Cup Final between Spain and defending champion Argentina, won by Spain 1-0 in extra time, was a beyond-comprehension medley of strategy, footwork, ball control, physical stamina, and patience. It was a showcase of what the great Pelé once called “the beautiful game” though some might argue England’s wild, 6-4 thriller over France a day earlier in the consolation match was the highlight of this World Cup. I say there was an even bigger highlight … and it didn’t even occur on the fútbol pitch itself.

I Learned Not to Turn a Cold Shoulder Toward Iceland …

I Learned Not to Turn a Cold Shoulder Toward Iceland …

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Truth be told, y’all, this was not a program I was looking forward to. In fact, I was dreading it in a way. Don’t get me wrong, I love working with this client. But the program was in sub-Arctic Iceland, land of wool sweaters and wicked windchill, where layering up is a national sport. Yep, Iceland, because Frigidland sounded too clunky. Iceland, where it’s colder than a well-digger’s, ahem …

The Corporate Meeting/Event of Tomorrow … Is Here Today!

The Corporate Meeting/Event of Tomorrow … Is Here Today!

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I came across a consumer-focused article recently about some of the most popular, emerging colors in the automotive industry. Like me, you’ll probably be surprised at some of the shades that are hottest right now. And it’s being driven [no pun intended] by a dynamic quite familiar to hosts and planners of corporate meetings and events, a dynamic that’s gaining steam as you read this.

Event Marketing: Dump the Dinosaur, Lean on SMS Automation!

Event Marketing: Dump the Dinosaur, Lean on SMS Automation!

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Event marketing has always been about establishing meaningful connections with attendees. Whether it’s a trade show, sales conference, dealer meeting, road show, product launch, or virtual/hybrid summit, planners work tirelessly to engage attendees before, during, and after events. Yet even the most well-thought-out event communication strategy almost always runs into one frustrating reality.