Skip links

Category: Event Technology

You Have a Great Story. Let’s Tell It Together

You Have a Great Story. Let’s Tell It Together

in

A FRIEND SHARED WITH ME HIS EXPERIENCE attending the musical “Buddy” at the Queen Anne Theatre in London’s West End. In two acts, the play tracks the rapid rise and sudden demise of 22-year-old music icon Buddy Holly who perished in a plane crash during a snowstorm along with J.P. “The Big Bopper” Richardson and Ritchie Valens after a rockin’ event in Clear Lake, Iowa in 1959 …

The Ever-Evolving Dilemma: Who Really IS Your Audience?

The Ever-Evolving Dilemma: Who Really IS Your Audience?

in

If you’re like me, just when I’ve gotten the order of the named generations right [along with understanding their unique traits and characteristics], another generation comes along with
even more chatter about a “generational subset” that sits on the cusp of one gen and another. Confusion kicks back in.

For anyone who hosts, plans or attends corporate meetings and events, what does all this generational stuff mean? …

Hybrid Meetings & Events Remain A Very Viable Option

Hybrid Meetings & Events Remain A Very Viable Option

in

When hybrid meetings and events first became a thing a couple of years back, we all figured it was an interim “workaround” option during a global pandemic. Now, the value and practicality of hybrid programs is being reinforced by soaring U.S. inflation [9.1%, a 40-year high] and unprecedented challenges in commercial air travel due to a shortage of pilots and flight attendants, aviation fuel costs, etc. As a result, hybrid programs are still very, very much a thing and how you execute them is critical to your program’s success and your budget …