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Category: Event Technology

You Have a Great Story. Let’s Tell It Together

You Have a Great Story. Let’s Tell It Together

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A FRIEND SHARED WITH ME HIS EXPERIENCE attending the musical “Buddy” at the Queen Anne Theatre in London’s West End. In two acts, the play tracks the rapid rise and sudden demise of 22-year-old music icon Buddy Holly who perished in a plane crash during a snowstorm along with J.P. “The Big Bopper” Richardson and Ritchie Valens after a rockin’ event in Clear Lake, Iowa in 1959 …

The Ever-Evolving Dilemma: Who Really IS Your Audience?

The Ever-Evolving Dilemma: Who Really IS Your Audience?

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If you’re like me, just when I’ve gotten the order of the named generations right [along with understanding their unique traits and characteristics], another generation comes along with
even more chatter about a “generational subset” that sits on the cusp of one gen and another. Confusion kicks back in.

For anyone who hosts, plans or attends corporate meetings and events, what does all this generational stuff mean? …