I came across a consumer-focused article recently about some of the most popular, emerging colors in the automotive industry. Like me, you’ll probably be surprised at some of the shades that are hottest right now. And it’s being driven [no pun intended] by a dynamic quite familiar to hosts and planners of corporate meetings and events, a dynamic that’s gaining steam as you read this.
Traditionally, white, black and gray have been the most in-demand colors when car shopping. Silver, red and blue are right behind. But these days, automotive manufacturers and dealers are capitalizing on a surging demand for non-traditional colors like orange, yellow, bronze, rich greens and special-effect blues and purples that stand out in showrooms and in traffic. More and more, car-buyers want unique vehicles so classic supply & demand economics kicks into high gear [sorry, I can’t help it]. A person wants something specifically tailored to their tastes and the manufacturer responds in kind.
So how does this relate to those of us who toil in the vineyards of corporate meetings and events …? Because it’s hyperpersonalization and it has become a huge and often controversial trend in the U.S. and international marketplace. It means different things to different people, and has different goals for one group versus another. Confused? Understandable. Let’s look a little closer …
Hyperpersonalization in the U.S. is the shift toward experiences – retail, personal and business experiences — that are tuned to each individual in real time, driven by AI and today’s constant gathering, tracking and storing of data related to behavior, location, and context. That’s why so many online shopping sites feel “curated”. Streaming platforms seem to read your mind. And pop-up ads quickly reflect what you were just looking at on your smartphone or laptop.
People respond to this dynamic in different ways. One side loves the targeted-uniquely-for-me feel of the experience while others believe Public Enemy No.1 is someone called Al Geaux Rhythm “and he’s actively violating my privacy!” As a result, hyperpersonalization is not just a marketing tactic anymore, it’s part of a broader U.S. debate about data rights, surveillance, and how personalized everyday life should really be.
Both sides have fair arguments but, guess what, it ain’t goin’ away.
CES 2026: All In on AI
At the annual blockbuster Consumer Electronics Show two weeks ago in Las Vegas, AI was on full display and no doubt will be showcased even more widely at subsequent CES gatherings.
Yes, there were the usual quirky innovations such as Lego’s new Smart bricks that embed light, sound, motion and proximity sensors to turn physical builds into interactive, programmable experiences tied to an app; musical toothbrushes that deliver high-quality audio via bone conduction, real-time poop-analyzing toilets [I kid you not!], musical lollipops, and $9,000 OLED handbags that are more digital screen than purse.
But there were also a number of AI-driven innovations that can help hosts and planners of corporate meetings and events curate an experience that feels hyperpersonalized for each individual attendee. We’ve been attempting to do this for years with online registration, meeting-specific apps, RFID badges, unique meeting tracks, etc. But now, it’s about to get real with some of these Orwellian “Big Brother is watching” innovations that were on display at CES.
AI Orchestration for Meetings
New AI orchestration platforms sit on top of tools like Teams, Zoom, and Slack to auto‑generate agendas, track decisions, assign tasks, and send follow‑ups without manual note‑taking. Vendors boast of better meeting effectiveness and faster decision cycles because routine coordination is offloaded to an AI layer that understands context across tools and documents.
Multilingual, Global Collaboration
Real‑time multilingual collaboration tools now provide live translation and transcription inside meeting platforms, making language less of a barrier for global teams and events. This enables organizers to confidently mix speakers and attendees from more regions without dedicated interpreters in every session.
Spatial Collaboration and Digital Twins
Digital twin collaboration platforms and industrial Extended Reality [XR] allow remote experts to join on‑site teams in a shared 3D-model of a venue, factory, or activation, ideal for site inspections and complex event builds. Telepresence robotics and industrial XR are currently being used to guide field workers on farms in real time, a model that can translate into remote venue walkthroughs, stage design reviews, or sponsor installation checks.
AI Video Intelligence and Async Events
AI‑powered video collaboration tools can summarize long sessions, index recordings by topic, and generate highlight reels, allowing more attendees to participate asynchronously [meaning you don’t stand there and wait for a task to be completed, a program runs in the background and does that for you while you move on to other work]. This means organizations that use these tools have less of a need for everyone to attend every live meeting, while still capturing searchable institutional knowledge from conversations. I know, weird.
Collaborative Robots and Physical AI at Events
“Physical AI” and collaborative robots are moving from factories into service industries like hospitality and retail, filling frontline labor gaps. For events, similar robots can support registration, wayfinding, simple F&B tasks, and on‑floor assistance, all enhancing operational efficiencies and delivering a high‑impact attendee experience.
Wireless Display and Flexible Room Setups
Wireless display solutions highlighted for workplaces allow easy casting from multiple devices with minimal setup, helping planners reconfigure breakout rooms on the fly. Combined with next‑gen AI PCs and smart glasses, presenters can move freely, hand off content quickly, and create more dynamic, audience‑driven sessions.
Like it or not, the future is here and wise hosts and planners of corporate meetings and events will want to jump aboard this speedy bullet train we call AI … ASAP! And if you find hyperpersonalization and the various AI-driven tools designed to help you better connect with your audience all a bit overwhelming, give us a call. We’d love to help!
Cheers,
Kenneth Jones
