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Category: Technology

Event Marketing: Dump the Dinosaur, Lean on SMS Automation!

Event Marketing: Dump the Dinosaur, Lean on SMS Automation!

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Event marketing has always been about establishing meaningful connections with attendees. Whether it’s a trade show, sales conference, dealer meeting, road show, product launch, or virtual/hybrid summit, planners work tirelessly to engage attendees before, during, and after events. Yet even the most well-thought-out event communication strategy almost always runs into one frustrating reality.

Meetings & Events: It’s Time to Cozy Up to AI. But How …?

Meetings & Events: It’s Time to Cozy Up to AI. But How …?

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If you’re someone entrusted with overseeing deadline-intense, detail-heavy corporate meetings and events, you know how precious every minute and every brain cell is. Between juggling schedules, managing vendors, and ensuring every attendee leaves with a smile and head full of usable, fresh knowledge, the job can feel at times like a wobbly high-wire act. Is it time you dipped your toe in the pond of Artificial Intelligence [AI]?

I say, absolutely!