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Category: Technology

The Corporate Meeting/Event of Tomorrow … Is Here Today!

The Corporate Meeting/Event of Tomorrow … Is Here Today!

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I came across a consumer-focused article recently about some of the most popular, emerging colors in the automotive industry. Like me, you’ll probably be surprised at some of the shades that are hottest right now. And it’s being driven [no pun intended] by a dynamic quite familiar to hosts and planners of corporate meetings and events, a dynamic that’s gaining steam as you read this.

Event Marketing: Dump the Dinosaur, Lean on SMS Automation!

Event Marketing: Dump the Dinosaur, Lean on SMS Automation!

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Event marketing has always been about establishing meaningful connections with attendees. Whether it’s a trade show, sales conference, dealer meeting, road show, product launch, or virtual/hybrid summit, planners work tirelessly to engage attendees before, during, and after events. Yet even the most well-thought-out event communication strategy almost always runs into one frustrating reality.

Meetings & Events: It’s Time to Cozy Up to AI. But How …?

Meetings & Events: It’s Time to Cozy Up to AI. But How …?

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If you’re someone entrusted with overseeing deadline-intense, detail-heavy corporate meetings and events, you know how precious every minute and every brain cell is. Between juggling schedules, managing vendors, and ensuring every attendee leaves with a smile and head full of usable, fresh knowledge, the job can feel at times like a wobbly high-wire act. Is it time you dipped your toe in the pond of Artificial Intelligence [AI]?

I say, absolutely!