Whether it’s a product launch, leadership retreat, Town Hall, strategy summit, or national sales meeting, corporate gatherings find themselves in a brighter spotlight and, as a result, are more vulnerable these days. Stakeholders are still expected to deliver great content, execute logistics smoothly, and generate a high level of engagement but they’re just as focused on making employees feel comfortable and safe while onsite. That’s why more planners are:

Bringing security into initial planning discussions versus treating it as an afterthought.

Treating security spending as essential to risk management and employee trust, not just a “nice if we can afford it” line item.

Creating a security plan from an attendee’s perspective, asking, “Does this feel reassuring or intrusive?

The goal isn’t to create a hyper-controlled Fort Knox environment. The goal is to create enough safety so people relax, participate fully, and focus on the purpose of the meeting.

When Physical and Digital Converge

For internal events, the boundary between physical and digital security has all but disappeared. On the physical side, you’re still dealing with familiar questions:

• Who’s allowed into which spaces, and how do you verify that?
• How will people move between general sessions, breakouts, and social functions without bottlenecks?
• Where and how should security staff be visible so they’re reassuring, not intimidating?

On the digital side, there’s a new layer of exposure:

• Senior leaders often have a public profile that makes them more vulnerable to targeting. [Consider the horrific tragedy of United Healthcare CEO Brian Thompson.]
• Business sessions often address highly sensitive topics you don’t want leaking.
• Hybrid formats, event apps, Wi-Fi networks, and collaboration tools all introduce potential openings for misuse. [A rodent is always seeking an opening, same thing for someone with nefarious intentions.]

For planners and internal clients, the best approach is to treat the above as one integrated challenge. Room layouts, access points, communications, and tech choices should all be designed with a single question in mind: “How do we protect our people and information while keeping the atmosphere open and welcoming?”

A Planner-Friendly Structure for Internal Events

Here are seven simple ways to create a solid security plan for your next corporate meeting or event:

#1 Align Risk Early

Invite stakeholders who understand the content and the risk; specifically, meeting host[s], corporate security, risk management, IT/cyber, HR, and the planning team. Together, clarify:

• Who will be in attendance [employees only, leadership, external guests, board members]?
• What level of confidentiality the agenda carries.
• Where the event will take place — onsite at HQ, offsite locally, or in another city/country.
• How visible the event might be outside the organization [media interest, social media buzz, investor or activist attention].

From there, you can agree on a realistic risk profile and the level of security needed [using a scale of 1-5 with 5 being riskiest helps], avoiding either an overreaction or underpreparing.

#2 Make Access Feel Smooth, Not Strict

For internal gatherings, access control is a big part of the experience. Planned and executed well, the security structure is virtually invisible to attendees. They simply sense that things are well organized and flowing smoothly. It’s important to consider:

• Credentials and IDs that are easy to read but don’t feel heavy-handed.
• Check-in processes that move quickly and feel like a warm welcome, not a TSA line.
• Clear distinctions between common areas and restricted areas [executive sessions, green rooms, production areas] so staff aren’t constantly forced into awkward “you can’t be here” moments.

#3 Build a Practical Safety Backbone

Every event needs a basic safety framework the client can understand and support. Planners must work with internal security and the event venue to define:

• Evacuation procedures and exit routes.
• Who has authority to make decisions if a threat emerges.
• How urgent messaging reaches attendees [text alerts, app notifications, announcements, etc.].

Translate this into a short note in pre-event communications [basically, a helpful “heads up!”]. You should also do a quick refresher/orientation delivered by the event host or emcee at the onset of your program [“OK, everyone, here’s what to know in the event we need to… ”]. You might also discreetly place signage that reinforces the plan without creating a sense of imminent peril. Your tone in all cases must be calm and matter-of-fact to ensure you come across as caring for people, not scaring them.

#4 Treat Digital Exposure as Part of the Event

It’s easy to focus on doors and badges and forget about what’s happening online. Yes, for an internal event, this seems like overkill. And it is … until you experience your first cyber emergency that could’ve been detected and headed off with a little advance sleuthing. It sucks. Yes to that, too. But that’s today’s world. Make sure you:

• Coordinate with IT on secure platforms for registration, streaming, and content sharing.
• Agree on guidelines for photos, social media posts, and sharing speaker-support imagery or A-V recordings — especially if sensitive material will be discussed and/or shown.
• Ensure Wi‑Fi networks, event apps, and other tools meet the necessary level of confidentiality.

For senior leadership and board settings, it can be worth having company and venue security quietly review what’s publicly visible about key figures and travel patterns around your event dates, particularly when traveling to unfamiliar venues or markets, or areas of political/civil unrest.

#5 Equip Your Team to Respond Calmly

Your planning team and on-site staff inevitably become your first point-of-contact when something feels “off.” Give them:

• A simple overview of emergency procedures and a list of who to call for what.
• Encouragement to remain composed and reassuring, even when relaying difficult information.
• Instructions for concerns [i.e., someone is in a restricted area, suspicious behavior, or health issue].

They don’t need to be experts in security; they just need to know their role and work the Emergency Plan you’ve so carefully curated.

#6 Talk About Security in Human Terms

Executives and employees alike pick up on the tone you use around safety. Helpful approaches include:

• Framing security as part of taking care of people: “We’ve built in some additional safety measures so you can focus fully on the meeting.”
• Keeping language straightforward and non-alarmist.
• Emphasizing the important balance of security and a positive attendee experience.

The aim is to build trust. When people sense that you’ve thought ahead and taken reasonable precautions, they’re much more likely to relax and immerse themselves in the event experience.

#7 Learn from Every Gathering

Once your event has adjourned, doing a short debrief with client, planners and other relevant partners can be incredibly valuable. Do it ASAP when observations are still fresh and haven’t had a chance to drift away into wherever quickly fading memories go. Discuss:

• How did attendees seem to feel [i.e., relaxed and light or tense, concerned and/or confused].
• Whether check-in, wayfinding, transitions between sessions, exit flows, etc. caused any issues.
• Any actual incidents or close calls, and how well they were handled.
• What you’d repeat, refine, or remove for the next internal gathering.

Final Thoughts …

For hosts and planners of corporate meetings, the real measure of success is simple: Do people feel comfortable enough to be fully present? Keep this in mind as you curate and implement your security plan.

It’s unfortunate but reality is we live in uncomfortable times. A rock-solid security plan is now just as much of a priority as location/venue, meeting space, AV, content and F&B. A trusted, high-quality, local security company who knows and understands the area is an invaluable partner. Yes, it adds costs but the cost of something traumatic or tragic is far steeper.

Consider it an investment in your goals and objectives. When security is thoughtfully integrated, attendees don’t walk away talking about guard posts or badge checks, they speak enthusiastically about fresh messaging, new connections, and personal/company momentum.

Planned and executed well, a security plan becomes the quiet foundation for all aspects of your program to shine … including you!

Cheers,

Kenneth Jones

The post Security Plans for Corporate Events Are No Longer Optional appeared first on dynami.

Like any seemingly overwhelming task – cleaning a cluttered basement, preparing your taxes, or changing your eating habits – the key is to just get started. [Remember those lessons about eating an elephant or moving your cheese?] But where do you start?

The best way to identify the perfect motivational speaker is to start with your event’s desired outcome and your audience, then match a speaker whose story, style, expertise and messaging directly support your organization’s goals. When you get that alignment right, the keynote becomes a catalyst instead of just a “that was fun” presentation.

Many a client has paid handsomely for a big-splash celebrity who does a superb job of entertaining, taking selfies and signing autographs but probably really doesn’t understand the inner machinations of the business world and your organizations challenges. If you’re looking for strong ROI, this is not where you start.

Here are four key steps to whittle down a broad array of speaker options to the one speaker who’s most likely to inform, inspire and motivate your audience in a way that lasts long after program adjournment and travel home.

Start with Strategy

Before you hit “play” on the first speaker demo link, be crystal clear on what success will look like for your program. This clarity will guide every decision that follows. Ask yourself:

• What key business challenge or opportunity are we seeking to address [i.e., morale, change, growth, culture, sales push, etc.]?
• What are three key takeaways we want our people to remember six months from now?
• Are we seeking behavior change, a mindset shift, skill development, pure inspiration [or a mix of all]?
• How will we know our speaker “hit the mark” [feedback, engagement, post-event actions]?

Know Your Audience

The same speaker can knock it out of the park with one audience … but fall flat with another. Analyze and create an audience profile before you shortlist anyone. Consider things like:

• Audience Makeup: Executives vs. frontline workers, tech folks vs. sales, a mixed audience, etc.
• Demographics/Culture: Age range, gender balance, cultural backgrounds, sensitive topics.
• Energy Level and Format: Is this a morning opener or after-lunch slot, large group or intimate retreat.
• What is our audience tired of hearing and what type of messaging would feel fresh and credible?

Evaluate Speaker Fit

Once you’ve clarified your goals and created an audience profile, look for a speaker whose content, story, and delivery align with those needs. Consider the speaker’s:

• Relevant experience and expertise in leadership, resilience, innovation, sales, change, etc.
• Authentic personal stories that connect to real-world challenges, not dishing out generic clichés.
• Stage presence [Do they exude confidence, credibility and authenticity; will they engage your group?
• Willingness to tailor personal anecdotes, language/tone, and make references to your organization.
• Evidence of success [testimonials from similar groups, videos, repeat bookings, etc.]

Focus on Fit, Not Flash

Too many get this entirely backwards. To avoid falling into that trap …

• Assess Speaker Style: Are they high-octane or reflective? Which is the better fit for your group?
• Is the speaker’s manner, messaging and energy a good fit not just for your audience but also the assigned timeslot?
• Prioritize speakers who ask smart questions about your audience and customize their messaging.
• Land on a balance of long-lasting inspiration, actionable ideas, and practical next steps for attendees.
• Verify Professionalism [i.e.,, responsiveness, clarity on fees/logistics, willingness to collaborate.
• Integrity/Authenticity [in other words, someone who lives their message, and doesn’t just perform it].
• Are they “Keynote only”, or willing to add Q&A, a “fireside chat”, a workshop, or follow-up breakout?
• Will they integrate your organization’s leadership, values, and current priorities into the talk?
• Assess Potential Long-Term Impact: Will the speaker’s message be memorable months from now?

When you approach your search this way — Strategy first, Audience second, Speaker third — you dramatically increase your odds of finding the right speaker to not only energize and inspire, but to advance your business goals objectives. As a bonus, here are three speakers dynami has recently used that were a perfect fit for each audience:

MATTHEW EMERZIAN

Former senior music industry executive who worked with major artists like U2, Coldplay, and Avril Lavigne before a personal crisis led him to found Every Monday Matters and become a leading voice on belonging and purpose, and emphasizing his core message that Everyone Matters. Today, Emerzian is a four-time bestselling author whose keynotes help people and organizations embrace the message You Matter as a mindset that transforms culture, leadership, and everyday life.

https://www.matthewemerzian.com

JOHNNY “CUPCAKES” EARLE

Founder of Johnny Cupcakes, the “world’s first T‑shirt bakery,” a food-themed apparel brand he grew from a joke on a shirt into a multimillion-dollar cult favorite known for limited-edition drops, customers camping out for releases, and even thousands of fans with his logo tattooed on their bodies. [That’s where I draw the line!] As a keynoter, “Cupcakes” shares high-energy, story-driven lessons on brand loyalty, creating unforgettable customer experiences, and using surprise, delight, and relentless experimentation to turn customers into passionate fans.

https://johnnycupcakes.com

FRANK RUSSO

Eight-time Inc. 500 entrepreneur, technology innovator, and author who has built, scaled, and exited companies across multiple industries, including founding the AI-driven customer experience platform 360CXM. As a keynote speaker, Russo focuses on unlocking “limitless growth” by helping leaders reconnect with their organization’s Core Purpose, embrace their unique “weird,” and use authenticity, creativity, and selfless leadership to bust out of stagnation and create cultures in which people love what they do.

https://frankie-russo.com

If you feel like you’re sailing rudderless in a sea of so many options, dynami is here you help you identify and go to contract with the right and perfect speaker for your upcoming corporate meeting or event.

Cheers,

Kenneth Jones

The post Simplifying the Task of Finding the Right Speaker [Plus a Bonus!] appeared first on dynami.

Venezuelan dictator Nicholás Maduro was captured in a raid by U.S. troops in Caracas in early-January, sparking extreme violence and mayhem in the South American capital.

The killing of drug kingpin “El Mencho” led to Cartel-fueled violence and destruction that has robbed the spirit of party/resort town Puerto Vallarta on Mexico’s Pacific Coast.

And more recently, U.S.-Israeli air strikes on Iran eliminated a sinister ruling regime, but prompted retaliatory air strikes across a dozen countries in the surrounding Gulf region. Closer to home, a mass shooting at a popular Austin, TX nightspot three days ago killed three [including the gunman], injured 14 more, and appears to be connected to the US-Israel assault on Iran. In December and January, civil unrest rocked Minneapolis for the second time in six years.

In all of these occurrences, shops, restaurants, conference facilities, and tourist hotel properties or gathering spots were negatively impacted, whether operationally, structurally or both.

If you have strong Force Majeure language in your contract, you have options.

If you have generalized Force Majeure language in your contract, you may have no options.

It’s all up to you and your level of skill and insight when it comes to crafting contractual language that factors in all negative potentialities beyond your control and/or the control of the venue you’re utilizing.

I’ll leave the moral/political right-or-wrong of these events to others to debate at another time. I am 100% focused on the reality these situations put upon those of us who toil in the world of events. Our entire industry experienced the importance of Force Majeure language during the pandemic and 25 years ago in the horrific aftermath of 9-11. Now, it seems, we’re fully back in the fray.

One thing we can all agree on is that’s it’s more important than ever to be hyper-vigilant and pro-actively protective when planning a corporate meeting or event, especially in an offshore location where instability is more likely than what we’re accustomed to in America … typically. Unfortunately, these are not typical times.

It’s high time to double-down on protections.

Let’s dust off your understanding of Force Majeure …

Force Majeure [French for “superior force”] is a legal term used in contracts for unexpected, uncontrollable events – such as wars, terrorist attacks, civil disturbances, natural disasters, major strikes, or government shutdowns — that make it impossible for one or both parties to successfully execute what the contract states. When a Force Majeure clause kicks in, it can temporarily or permanently excuse the affected party or parties from liability for not performing, as long as the unexpected event was beyond their control and not caused by their own negligence.

Elements of a strong Force Majeure clause

Generally speaking, qualifying events for a Force Majeure clause fall in three categories: Natural disasters, government actions, and human conflicts. But beware of generic, open-to-ambiguity wording that can be interpreted differently by affected parties [or the court system]. Specificity, and factoring in benchmarks and official declarations are imperative to avoid any confusion.

For instance, do not utilize generic, under-one-umbrella wording like “acts of God” without itemizing potential occurrences such as earthquakes, hurricanes, tornadoes, floods, lightning strikes, wildfires, avalanches, mudslides, storms, volcanic eruptions, tsunamis, etc. For public health emergencies, include widespread disease outbreaks, epidemics, pandemics, quarantines, shortages of medical supplies, inadequate numbers of medical professionals, etc.

Human/government-related items should also be very specific, including declaration of war, terrorism, civil unrest, foreign invasion, hostilities, riots, rebellion, sabotage, embargoes, blockades, trade restrictions, newly enacted laws impacting your contract after signing, local/state emergency orders, national emergencies, etc. Labor disruptions should be listed such as strikes, lockouts, factory closures, labor stoppages, etc. Local infrastructure considerations such as fire, explosion, power/transport shortages, communication infrastructure breakdowns, transportation shutdowns by official order, etc.

These lists are typically tagged at the end of the clause with catch-all language such as “or other events beyond reasonable control” in the event a circumstance occurs that wasn’t listed but clearly imperiled and impacted your program.

Force Majeure simply cannot be left open to interpretation. If you opt to cancel your program due to an unforeseen significant event but did not have strong language and clarifying standards in place, you risk losing your entire, significant investment. Contractual wording must be very, very specific with benchmarks and criteria built in such as official declaration[s] or state-of-emergency announcements issued by municipal, state and/or federal authorities.

Lean on your meeting planning partner to help guide you through contract negotiation – including strong Force Majeure wording – and don’t leave yourself financially exposed. Our team at dynami is always here to assist.

Cheers,

Kenneth Jones

The post It’s High Time to Double-Down on Protections! appeared first on dynami.

Released in mid-January, the report is based on feedback from 3,000+ respondents in the U.S., U.K. and India who plan to attend in-person events in 2026. It focused on the emotional, behavioral and cultural reasons why people attend and engage in meetings and events, and it applies to those gatherings that are optional attendance [i.e., user conferences, dealer meetings, franchise systems, etc.] and those “command-performance” company gatherings where the “optional” component comes into play when the attendee chooses whether to tune in and participate, or merely warm a seat.

Why People Really Say “Yes” to Events

People gather today because they want to versus showing up out of habit. They start with a question that wasn’t even an option not too long ago: “Why am I going?” Every person weighs the realities of balancing  work, family, and personal routines against what they expect to gain by attending. That’s why the “why” behind a decision to attend must be clear and personal. Attendees want events that advance their careers, recharge their wellbeing, or offer real connection they can’t get on a livestream or on-demand connection.

Memorable events now depend less on big‑budget spectacle and more on the small, human moments in between. Attendees often remember the:

Quiet corner where they recharged without guilt.

Short but meaningful exchange with a leader.

Unplanned coffee that sparked a new, meaningful relationship.

Session where technology just … worked and didn’t feel forced or cumbersome.

These micro‑moments don’t seem all that impressive on a printed agenda, but they absolutely shape how welcome, seen, and cared‑for people feel. That’s why planners need to design not just key meeting spaces, but hallways, breaks, and corner nooks where significant interaction quietly takes root.

Events as a Digital Reset

We live in a world of back‑to‑back virtual meetings, overflowing inboxes, and constant notifications. [How many times have you glanced at your phone in the past 90 seconds?].In that context, being in the same room has become a rare form of “reset”. What used to be the norm now seems the exception and the desire to return to the old way is renewing itself. Attendees aren’t just at your event for information. Whether they’re consciously aware of it or not, they’re also chasing nuance, body language, serendipity, and the chance to meet people they might never cross paths with in their daily digital orbit.

This craving for real connection spans generations. Younger professionals, for all their online presence, want spaces where they can drop airs and be themselves. Older attendees deeply value being in the same room again, seeing familiar faces and making new connections. A well‑designed gathering therefore must function as a counterbalance to digital overload, not just another conference to check off the list.

Tech and AI that Stays in the Background

Technology still matters but its role has changed. People expect it to run quietly in the background, enhancing the meeting experience instead of stealing the spotlight. Easier registration, clear agendas, smoother check‑ins, and reliable Wi‑Fi are no longer “nice‑to‑haves”, they’re expected and deserved.

AI tools can help attendees identify and locate the right sessions, reveal key people to meet, and help them navigate logistics so they spend less time searching and more time engaging. The key word is “restraint.” If a digital feature doesn’t make it easier to focus, connect, or feel at ease, it’s probably not worth the attention [and cost] it demands.

Destination as Co‑Host

The location isn’t just a backdrop anymore; it’s part of the value proposition. Attendees pay attention to where they are and what the place feels like. They respond to:

Local culture [art, music, storytelling, etc.] woven into presentations.

Authentic, locally inspired food and beverage options.

Partnerships with neighborhood businesses, artisans, and wellness providers.

When the venue and surrounding area are activated as a “living set,” people feel more connected to “place” and community. Instead of asking only, “Will this space accommodate our needs?”, planners now must ask, “Will this environment inspire, welcome, and spark curiosity?” 

Further, participants increasingly treat events as a stage for career advancement and growth, and to establish or enhance their “personal brand”. They arrive thinking about visibility, cultural fit, and whether this gathering will help them demonstrate readiness, ambition, and their unique skill set and background. They favor events that:

Align with their goals and values.

Offer meaningful relationship‑building vs. superficial “drive by” interactions and conversations.

Create moments worth sharing — photos, quotes, or experiences that signal belonging — without turning the entire experience into one big photoshoot or SelfieFest.

Nor do attendees want to be heroic through exhaustion anymore. “Smart work” trumps “overworked” which hasn’t always been the case. The “nose to the grindstone” approach is outdated. Further, wellness is no longer a secondary consideration at events, it must be baked into the overall program design. People care about how a gathering affects their energy, focus, and mood. Clear patterns are emerging:

Downtime is essential, not optional.

Simple touches — comfortable seating, quiet lounges, quality coffee, healthy options, and clear signage – deliver an outsized impact.

Solo recharge moments, like a quiet meal or an early bedtime, can be the highlight of the trip for those who don’t often have the luxury of that at home.

Planners who explicitly signal that breaks are expected — and who gain “buy in” on that priority from the top — help attendees feel as if permission has been granted to care for themselves and be truly present.

Swag, Gifts, and Meaningful Give‑Back

The age of the generic, high‑volume giveaway bag is fading. People increasingly favor:

Fewer, higher‑quality items with a clear story or local connection to organizational goals, objectives and culture.

Opportunities to participate in meaningful give‑back activities tied to the destination or a cause.

Experiences that feel like a contribution instead of a freebie stand out. For planners with fixed budgets, this shift offers a chance to reallocate funds previously earmarked for easily disposed-of “trinkets & trash”  toward initiatives that leave a lasting impression — on both attendees and the local community.

All of this points to a new Creative Brief for anyone charged with shaping an event. It starts with the sharp, human‑centered question: “What personal, emotional and professional outcomes do we want our attendees to experience?” Key design principles include:

• Clarifying belonging, connection, clarity, inspiration, and renewal as anchor goals.
• Engineering micro‑moments across the entire attendee journey, not just from the mainstage.
• Using technology intelligently but lightly to enhance the experience, not distract from it.
• Treating the destination as a co‑host, not a neutral backdrop with the best roomblock and meeting space.
• Normalizing rest and wellness as part of the experience, not an afterthought.

And the best gatherings think beyond the Closing Session: How will memories, relationships, wellness habits, and community impact continue to resonate once everyone returns home? I mean, what good is it if all the goodwill and warm vibes and memories must be turned back in at departure …?

Even in a Digital World, We Gather For Human Needs!

Even as the world goes more crazily digital, the reasons we gather remain deeply human. People come together not to be passively informed, but to feel connected, valued, inspired, and renewed. When events are designed around these core human needs, meetings and events transform from obligatory calendar entries into meaningful experiences people actively choose, cherish, and seek out again. It’s like wanting your favorite band to play one more tune at the end of the second encore. Ultimately, we gather not because we have to [even though we often do], we gather because we want to be seen, heard, valued and respected.

Cheers,

Kenneth Jones

The post What’s the Real Reason People Say ‘Yes’ to Meetings? appeared first on dynami.

Traditionally, white, black and gray have been the most in-demand colors when car shopping. Silver, red and blue are right behind. But these days, automotive manufacturers and dealers are capitalizing on a surging demand for non-traditional colors like orange, yellow, bronze, rich greens and special-effect blues and purples that stand out in showrooms and in traffic. More and more, car-buyers want unique vehicles so classic supply & demand economics kicks into high gear [sorry, I can’t help it]. A person wants something specifically tailored to their tastes and the manufacturer responds in kind.

So how does this relate to those of us who toil in the vineyards of corporate meetings and events …? Because it’s hyperpersonalization and it has become a huge and often controversial trend in the U.S. and international marketplace. It means different things to different people, and has different goals for one group versus another. Confused? Understandable. Let’s look a little closer …

Hyperpersonalization in the U.S. is the shift toward experiences – retail, personal and business experiences — that are tuned to each individual in real time, driven by AI and today’s constant gathering, tracking and storing of data related to behavior, location, and context. That’s why so many online shopping sites feel “curated”. Streaming platforms seem to read your mind. And pop-up ads quickly reflect what you were just looking at on your smartphone or laptop.​

People respond to this dynamic in different ways. One side loves the targeted-uniquely-for-me feel of the experience while others believe Public Enemy No.1 is someone called Al Geaux Rhythm “and he’s actively violating my privacy!” As a result, hyperpersonalization is not just a marketing tactic anymore, it’s part of a broader U.S. debate about data rights, surveillance, and how personalized everyday life should really be.

Both sides have fair arguments but, guess what, it ain’t goin’ away.

CES 2026: All In on AI

At the annual blockbuster Consumer Electronics Show two weeks ago in Las Vegas, AI was on full display and no doubt will be showcased even more widely at subsequent CES gatherings.

Yes, there were the usual quirky innovations such as Lego’s new Smart bricks that embed light, sound, motion and proximity sensors to turn physical builds into interactive, programmable experiences tied to an app; musical toothbrushes that deliver high-quality audio via bone conduction, real-time poop-analyzing toilets [I kid you not!], musical lollipops, and $9,000 OLED handbags that are more digital screen than purse.

But there were also a number of AI-driven innovations that can help hosts and planners of corporate meetings and events curate an experience that feels hyperpersonalized for each individual attendee. We’ve been attempting to do this for years with online registration, meeting-specific apps, RFID badges, unique meeting tracks, etc. But now, it’s about to get real with some of these Orwellian “Big Brother is watching” innovations that were on display at CES.

AI Orchestration for Meetings

New AI orchestration platforms sit on top of tools like Teams, Zoom, and Slack to auto‑generate agendas, track decisions, assign tasks, and send follow‑ups without manual note‑taking.​ Vendors boast of better meeting effectiveness and faster decision cycles because routine coordination is offloaded to an AI layer that understands context across tools and documents.

Multilingual, Global Collaboration

Real‑time multilingual collaboration tools now provide live translation and transcription inside meeting platforms, making language less of a barrier for global teams and events. This enables organizers to confidently mix speakers and attendees from more regions without dedicated interpreters in every session.

Spatial Collaboration and Digital Twins

Digital twin collaboration platforms and industrial Extended Reality [XR] allow remote experts to join on‑site teams in a shared 3D-model of a venue, factory, or activation, ideal for site inspections and complex event builds. Telepresence robotics and industrial XR are currently being used to guide field workers on farms in real time, a model that can translate into remote venue walkthroughs, stage design reviews, or sponsor installation checks.

AI Video Intelligence and Async Events

AI‑powered video collaboration tools can summarize long sessions, index recordings by topic, and generate highlight reels, allowing more attendees to participate asynchronously [meaning you don’t stand there and wait for a task to be completed, a program runs in the background and does that for you while you move on to other work]. This means organizations that use these tools have less of a need for everyone to attend every live meeting, while still capturing searchable institutional knowledge from conversations. I know, weird.

Collaborative Robots and Physical AI at Events

“Physical AI” and collaborative robots are moving from factories into service industries like hospitality and retail, filling frontline labor gaps. For events, similar robots can support registration, wayfinding, simple F&B tasks, and on‑floor assistance, all enhancing operational efficiencies and delivering a high‑impact attendee experience.

Wireless Display and Flexible Room Setups

Wireless display solutions highlighted for workplaces allow easy casting from multiple devices with minimal setup, helping planners reconfigure breakout rooms on the fly. Combined with next‑gen AI PCs and smart glasses, presenters can move freely, hand off content quickly, and create more dynamic, audience‑driven sessions.

Like it or not, the future is here and wise hosts and planners of corporate meetings and events will want to jump aboard this speedy bullet train we call AI … ASAP! And if you find hyperpersonalization and the various AI-driven tools designed to help you better connect with your audience all a bit overwhelming, give us a call. We’d love to help!

Cheers,

Kenneth Jones

The post The Corporate Meeting/Event of Tomorrow … Is Here Today! appeared first on dynami.

Have you opened your email inbox today …? If you’re like everyone else, you’ve got countless unopened messages. So many, in fact, you’re more inclined to hit “Delete All” than to spend the next 90 minutes opening, reading, responding, etc. Have you checked your social media accounts? Lordy! And what happened to that IG message you posted last night about an upcoming event?

With so many platforms in today’s world [increasing every day, it seems], communication in general can be a two-edged sword. Yes, it’s easier these days but, no, it’s not always as effective as you might’ve assumed. And to make event marketing even more maddening, social media algorithms often bury posts long before your audience sees them.

So how can an event host or planner make sure the right message reaches the right person at exactly the right time? Is this even possible …?

Well, Merry Christmas a few days late, everyone. It is!

Short Message Service [SMS] automation is transforming event-marketing. It’s direct, personal, and immediate, making it the go-to choice for frustrated event professionals in search of higher engagement levels and more predictable ROI. These days, people simply assume a text will be more important than an email and that means greater engagement for you.

SMS Beats Every Other Communication Channel

The numbers tell a clear story. Quite simply, the overwhelming majority of people actually open and read their texts. Research shows SMS has a staggering 98% open rate and 45% response rate. Compare that with email, where less than 30% of emails are even opened, much less read or read to the end. This is night-and-day stuff here, everyone. But the real power kicks in when SMS is paired with automation. Let’s look a little closer …

Sending individual emails or texts to hundreds, if not thousands, of attendees isn’t just unrealistic, it’s impossible. Nobody has that kind of time [or patience]. SMS automation eliminates that burden entirely. It allows planners to schedule, personalize, and trigger messages automatically based on timelines, necessary attendee actions, or event updates.

Imagine being able to blast alerts with a simple screen tap or two when a registration window is closing, a speaker session is about to begin, a meeting room change happens at the last minute, a survey needs to go out immediately after a session, etc. Automation removes the clunky, time-consuming manual effort of days-gone by, cuts down on miscommunication, and ensures information flows smoothly and simultaneously. Leaning on SMS automation simplifies logistics so planners can focus on what truly matters — the attendee experience.

Before, During & After …

Engagement doesn’t begin when attendees arrive at your event. It begins the moment an event is announced and registration opens, and continues throughout the pre-event, during and post-event phases. Sharing important information via SMS automation helps you nurture relationships with attendees from start to finish. Effective, timely communication makes events run more smoothly and efficiently. When the left hand knows what the right is doing and vice-versa, there are significantly fewer pop-up snags that can hamstring an event.

It helps to build multiple SMS lists – one for attendees, hosts and staff, and one for those behind-the-scenes professionals who make the event happen [i.e., planners, coordinators, vendors, speakers, volunteers, AV crews, venue staff, etc.]. You can call an emergency meeting when an issue arises, communicate last-minute decisions, update program details, send a thank-you at day’s end, or a reminder about the next day’s priorities. The result: fewer mistakes, more rapid response times, and smoother event execution.

So, How Do I Get Started?

Setting up SMS automation is easier than you might expect. Modern SMS platforms [i.e., SMS-iT, Text-Em-All, Textedly, etc.] are designed to integrate seamlessly with existing CRMs, event apps and online registration tools. Typically, the set-up process looks like this:

Select a platform that supports automation, personalization, and CRM integration.

Create or customize templates for invites, reminders, updates, and feedback messages.

Set triggers based on time [i.e., 24 hours before event], attendee status, or actions to be taken.

Launch and monitor open rates, response rates, confirmations, and feedback.

Optimize and refine your messaging strategy for future events.

Event marketing is all about establishing and nurturing connections, and effective connection thrives on timely, reliable communication. SMS automation bridges the gap between planners and participants by delivering the right message at the right moment to the right persons, and leap-frogs the diminishing effectiveness of email, once the Gold Standard of event marketing. Times have changed and SMS automation isn’t just the future of event marketing, it’s the now!

And on another very important note …

Our entire team at dynami hopes you are enjoying a meaningful, memorable and enjoyable holiday season. We are grateful for the gift of your interest and partnership, and we look forward to working together in the New Year.

Cheers, and here’s to an awesome 2026!

Kenneth Jones

The post Event Marketing: Dump the Dinosaur, Lean on SMS Automation! appeared first on dynami.

I say, absolutely!

No doubt, you’ve heard all the AI hype and nervous buzz in everyday conversations and interactions. But like most people around you, you’re not exactly sure how it works and how it can be used productively and efficiently. Let’s try and get you over that fear-based, emotional hump.

First and foremost, as one AI expert recently said, AI isn’t looking to wipe out your job, it’s more accurately a valuable tool that empowers you to do your job better. The key is to test-drive various AI services and learn first-hand which AI offerings best serve you. [Key phrase: Serve you.]

AI adoption in everyday life — business and personal — is inevitable. And it’s happening at a rapid rate. Don’t be left sitting at the station asking, “Where’s my train?” That roaring sound … ? Yeah, that’s your train.

Why AI?

AI isn’t just for tech giants or sci-fi movies anymore. It’s rapidly transforming all industries, and event management and planning is no exception. The right AI tools will save you time, money, and a whole lot of stress. Imagine automating repetitive tasks, hyper-personalizing attendee experiences, and gaining real-time insights — all while freeing yourself up to focus on more gray-area, human matters that are above AI’s pay grade … so far. Specifically, I’m talking about you having more opportunity to be thoughtful and creative when it comes to crafting unique and memorable experiences for your attendees. It’s all about balancing powerful new tech with the irreplaceable human touch.

Let’s zoom in …

AI: MAKING MEETINGS BETTER FOR EVERYONE

Match Attendees with Similar Interests — One of the biggest challenges at large events is helping people connect in a meaningful way, something deeper than surface-level, drive-by interactions. AI can analyze attendee profiles, professional backgrounds, and even social media activity to suggest the best networking matches or sessions. Instead of leaving connections to chance, AI can help you help your attendees find their preferred “tribe” — making the event more valuable for everyone.

Answer FAQs Instantly — No more long lines at the info desk! AI-powered chatbots can answer attendee questions in real time, from When does the keynote start? to Where’s the nearest restroom? This means less confusion, more time for human-to-human engagement, and happier guests.

Personalize Event Journeys — Today’s attendees demand more than a one-size-fits-all experience. AI can create personalized schedules, recommend sessions, and even suggest lunch buddies based on interests and past behavior. In 2025 and beyond, hyper-personalization will be the norm, not the exception for top-quality corporate gatherings. Imagine an event app that dynamically updates recommendations as attendees move through your event, making each moment feel uniquely tailored to them.

AI: YOUR BEHIND-THE-SCENES ‘SUPERPOWER’

Real-Time Insights and Analytics — Ever wish you could see which sessions are most popular or which spaces at your venue are buzzing with activity? AI-powered platforms can provide live data on attendance, engagement, and more. This allows you to make adjustments on the fly – such as moving a popular workshop to a bigger room, or blasting e-reminders for under-attended sessions.

Optimize Scheduling and Logistics — Juggling speaker availability, venue capacity, and attendee preferences is Rubik’s-like. AI can analyze all these variables to help you create highly efficient schedules and manage logistics such as room assignments and ground transportation.

Content Creation and Targeted Messaging — Need catchy social media posts or compelling email copy? AI can generate creative content in seconds when you feed it accurate, relevant info. Repeat: When you feed it accurate, relevant info. It can also analyze demographics and past event data to help you target people, sessions and topics more effectively. That means higher attendance and more engaged participants in sessions that matter most to the individual.

Feedback Analysis – Traditional paper-based or digital/app-based post-event surveys can be gold mines for improvement, but sorting through all those numerical ratings and comments is cumbersome and a time vampire. Platforms like Zoho CRM can aggregate this input then automate communications, predict engagement, and offer actionable insights for future planning based on your group’s feedback. It quickly analyzes attendee responses, identifies trends, and highlights areas for enhancing future programs – keeping you on a continuous-improvement “Up” escalator and helping you shine before your company’s Leadership Team. [AI sounding a little friendlier to you now …?]

AI: WHAT’S HOT IN 2025?

Hyper-Personalization – Hyper-personalization is moving from a ‘nice-to-have’ dimension to an essential component of corporate meetings and events. Further, attendees expect real-time, dynamic adjustments to schedules and meaningful networking opportunities based on real-life behavior, skills and interests.

Sustainability – As audiences skew younger and younger, sustainability must be a priority to help you establish a connection based on one of their generation’s passion points. AI can help track carbon footprints, reduce waste, and optimize energy use. Tools like Sustainability Hub for Events [SHE] offer on-demand learning and resource-tracking to help you meet your event’s green goals.

Real-Time Translation — With larger, international audiences, communicating in a second language can obviously be a barrier. AI-powered solutions like Wordly offer real-time translation and captioning in more than 60 languages, making your event truly global — without the costly, logistical headache of hiring multiple interpreters.

AI: TAKING ‘THE PLUNGE’ AND EMBRACING IT WITH CONFIDENCE

Breathe. Relax … it’s natural to feel a bit hesitant about any powerful new tech. Many people, perhaps most, worry about risks and feel overwhelmed by all the AI service options. The key is to start small and focus on tools that genuinely fit your workflow — whether that’s automating registration, personalizing experiences, or analyzing post-event data. Or maybe all of the above [for you bolder types].

And if you’re still not ready to take the plunge, “test drive” a few AI services in your personal life so you better understand the structure and dynamics of each service. ChatGPT is a great tool that’s very user friendly and you quickly understand it begins as an inverted triangle and the more you ask it, the narrower its focus becomes. Your opening question or prompt will get you a top-line, broad overview of your topic. As you feed it additional questions and prompts on the same topic, it focuses more narrowly on the specific info you’re searching for.

It can also be more colorful and conversational in tone if you ask it to. Having trouble writing a 4-5-sentence thank you note for a special birthday gift you received? Tell AI what the gift was, who gave it to you, what it means to you, suggest a tone for it to be written in then ask AI to do the friendly scribing for you. Within seconds, voila, you have everything you need to write in your note. [But you’re still on the hook for postage.]

Another user-friendly AI service is Perplexity which delivers a more journalistic “5 Ws & H” response – Who, What, Where, When, Why & How. It also provides “citations” for each statement it makes so you can delve more deeply into the source of the info by clicking on the citation icon at the bottom of the response.

Whichever AI platform[s] you decide to experiment with, know that it’s always wise to double-check any facts or statements that seem dubious. After all, AI is simply aggregating any and all internet-based info on a topic and there’s solid, factual info out there as well as blatant untruths. Like all services, some are better and more reliable than others. It’s up to you to decide which AI platform[s] you’re most comfortable with and trust.

AI: YEAH BUT …

More than likely, your company’s leadership expects you to experiment with cutting-edge AI tools. Larger organizations with higher stakes and more dollars at risk may take a bit longer to adopt this new tech. Hey, be the AI Trailblazer in your company! Someone’s gotta step up, right? Either way, industries are undoubtedly moving forward with AI in the very, very near future and those who embrace it thoughtfully, effectively and more quickly will be the ones who take the lead in their respective sectors.

But what about “the human touch”? AI is powerful but, again, it’s not a replacement for human creativity, intuition, and connection, those “gray areas” that algorithms and meta-wizardry can’t replicate. Moving forward, the best designed and executed events will be those blending smart tech with authentic, personal experiences. Use AI to handle no-brainer, repetitive and data-heavy tasks, freeing you to focus on what you do best: Creating great content, meaningful moments and lasting memories.

AI isn’t about replacing you or what makes you skilled at your job, it’s about amplifying and enhancing your unique and special touch.

So … C’mon in, the water’s great!

Cheers,

Kenneth Jones

The post Meetings & Events: It’s Time to Cozy Up to AI. But How …? appeared first on dynami.

The right voice delivering the right message at just the right time can transform a gathering of like-minded people into a powerful movement. A truly effective speaker inspires actions where once there was hesitation, and turns simple words into powerful motivation, momentum and results.

Whether you’re rallying a sports team, energizing a corporate crowd, or simply lighting a fire in just one heart, the right speaker doesn’t just speak to your audience — they speak for them, with them, and straight to the core of what drives them. That’s what I mean by resonance.

So, what’s the secret to finding this type of person and transforming your next event into a remarkable experience? Let’s take a look at the seven critical steps:

Know Your Audience

I know, I know. I seem to have an amazing grasp of the obvious but you’d be shocked at how many speakers turn out to be duds. Not that they’re incapable or unskilled, simply because they weren’t properly vetted and weren’t able to establish that all-important connection. [Think blind date gone bad. Nice person but not the right fit.]

Before anything, know your audience. Inside and out then back again.

• What are the group demographics – age range, median age, gender breakdown, experience level, sophistication, creatives or business conservatives, etc.?
• What are their keenest interests and where are their “hot buttons”, those connecting points where a message morphs into motivation?
• What isn’t right in their world at this point in time? How should it be addressed? What’s your ideal outcome for your group?
• What tone works best for them – soft, direct, humorous, dead-ass serious?

Clearly Identify and Understand Your Event Goals

Ask yourself: “Do you want to inspire action?” … “Encourage change?” … “Boost morale?” … “Educate or entertain?” A great speaker can do all of the above, but knowing your top priorities will help you filter who’s right for the job.

Match The Speaker’s Key Messaging and Experiences with Your Organization’s Story

Like the right and perfect pairing of wine with an entrée, the most memorable, effective and in-demand speakers are able to bridge their powerful message with your group’s compelling story. That could include overcoming adversity, building a business from scratch, leading a movement, sustaining and elevating recent success, etc.

When you share your organization’s story with the speaker in advance, they are able to pull from their trove of personal anecdotes and examples that illuminate and amplify your business priorities, goals and objectives. Authentic storytelling is priceless and makes ideas “stick”. In a word, the speaker’s presentation resonates with your audience.

Watch Them in Action

It’s entirely appropriate to request the opportunity to witness first-hand your speaking candidate doing their thing. Don’t just rely on bios or one-pagers. At the very least, ask for demo reels but understand, it’s a demo reel so only their finest moments are being showcased.

Pay attention to matters like the level of audience engagement, commanding stage presence, how he or she unveils key messaging then builds on it as the presentation goes on and truly lands the dismount. Before going to contract, be sure the speaker’s “vibe” – their presence and their tone — matches your event’s energy and needs.

Consider the Needed Interaction Style

Some speakers energize from the stage, others want to roam and immerse themselves in the audience. Many others are most effective when cast as part of a Town Hall-style Q&A session, on a panel, or in a smaller, workshop setting. Do you want someone to “drop the mic”, as they say and WOW! your group, or are you seeking someone who can spark an open conversation? Ask yourself these questions then slot the speaker where they will be most effective.

Carefully Consider All Logistics

Double-check the speaker’s availability, allowing yourself enough time to factor in unexpected delays [i.e., weather, flight delays, traffic, etc.]. To be more confident and relaxed, consider having the speaker arrive the day before their scheduled presentation and have them mingle in a social setting with your group the evening before. It will cost you extra but the peace-of-mind and getting-to-know-you opportunity will likely offset any incremental dollars.

Also consider things like the speaker’s “all-in” budget including professional fees, travel, lodging, meals, special needs, etc. Further, double- and triple-check their audio-visual support needs, length of presentation, logistics related to book sales, availability for photos, even a possible spontaneous request to join a later session and facilitate a discussion.

Trust the Fit

Now, the “heavy lifting” is done. You’ve researched and finalized your selection and gone to contract. It’s time to trust your instincts and your efforts. When a speaker senses true excitement on the part of the planner and/or executive staff, they feed off that energy and that translates to a turbo-charged presentation that resonates with your group … just the kind you were looking for!

Final Thoughts

In recent months, the dynami team has had wonderful success working with several speakers who were able to connect and inspire the audience, and please the company’s executive leadership.

Mike Rowe – The star of television and stage captivated our group with his unique blend of humor, authenticity, and profound insights on work ethic and opportunity. His key message, flowing from practical wisdom, personal experience and good ol’ fashion grit, was powerful. Not everybody is willing to do the dirtiest of jobs but Mike Rowe finds dignity in every kind of work. And you should always be proud of your efforts.

Dan Thurmon — A Hall of Fame keynote renowned for dynamic presentations that blend acrobatics and powerful storytelling to inspire audiences. Dan is particularly adept at tailoring his presentation to  address a group’s real-world business challenges, and sharing ways to overcome obstacles and make the seemingly impossible … possible. His personal philosophy is “performing while transforming” and he brings that message alive the moment he hits the stage.

Alex Honnold — Known for his historic free solo ascent of El Capitan, Alex captivated our audience by sharing insights into mastering one’s craft, the need for meticulous preparation, and managing fear under extreme pressure. His presentation included rich and sometimes breath-taking visuals from his various climbs, and he delivered key lessons on managing risk and cultivating mental resilience. Beyond his climbing achievements, Alex’s commitment to sustainability through the Honnold Foundation underscores his dedication to inspiring others to pursue excellence while contributing to the greater good.

John O’Leary – ​John’s story is nothing shy of head-shaking remarkable. Burned over 100% of his body as a child … his parents being told to prepare for the worst … then his unbelievable fight to survive and thrive is simply amazing and highlights a triumph of will and a determined human spirit. He has written two bestselling books, On Fire: The 7 Choices to Ignite a Radically Inspired Life anda follow-up, In Awe.  A full-length feature film entitled Soul on Fire is based on his first book and scheduled for release on October 10^th.  John’s presentation inspires and empowers audiences to embrace resilience, rediscover joy, and unlock their full potential. He was so well-received in our recent program that dynami booked him again for another client.

If you’re looking to ignite a roomful of potential at your upcoming meeting or event, do your homework. Trust me, it will pay great dividends. Or let dynami do the homework for you. We’re only a call, text or email away!

Cheers,

Kenneth Jones

The post You’re Looking for a Speaker. How Do You Find the Right One? appeared first on dynami.

The typical meeting of yesteryear – or yesterday, for that matter – is drastically different from the way meetings and events are designed and produced today. And no doubt, they’ll continue to evolve and become richer and more engaging as time marches on. Gone are the days of a presenter simply droning on at a podium while 300 sets of eyes glaze over.

Some recent trends were born of necessity during the pandemic era while others are due to changing societal norms, geo-political tensions, and the astonishing, warp-speed evolution of technology. Some you no doubt are aware of, and others have sprouted more recently. For instance, you may be wrestling with how best to leverage tools like Artificial Intelligence [AI] and Customer Relationship Management [CRM].

Here are 10 things I’ve noticed [and that dynami keeps in mind when we’re designing and producing events] in the never-ending quest to ensure key messaging 100% resonates with audiences.

Leveraging Rich Data for Customization

Gathering and analyzing data such as attendee preferences, session sign-ups, and even past behaviors, allows planners to tailor experiences that fit the individual like a pair of favorite jeans. Benefits include personalized agendas, relevant session suggestions, even dietary-friendly meal options. AI-powered apps and CRM integrations are great enablers, and can go a long way towards attendee satisfaction with the event experience and improving event ROI. Data allows you to treat attendees as individuals, not a faceless member of a larger group.

It’s very wise to poll your invitees in advance of an event to gather key input and feedback on pressing priorities, allowing you to build an agenda based on their needs and expectations. Post-event surveys are also helpful as you work to improve and refine future meetings.

AI-Driven Customization and Personalization

Increasingly, planners and their clients are discovering ways to hyper-personalize events – even those with hundreds in the audience – with AI. Content can be tailored to the group at-large while also being custom-tailored to the individual. By analyzing attendee preferences sourced from pre-event questionnaires, post-event surveys, and sheer observation of human behavior, AI can be used to suggest session topics and length, mine relevant peer-to-peer networking connections, or even recommend timing and duration of breaks based on individual preferences.

AI Chatbots

AI chatbots [in plain speak, a computer program driven by AI such as ChatGPT] have moved well beyond basic support as in past years and can now capture key messaging, action steps, discussion points, etc. Chatbots can also suggest personalized concierge services for event attendees. These bots can assist with personalized recommendations, session scheduling and flow, GPS-driven venue navigation, and support based on an attendee’s personal preferences and needs. Further, AI chatbots can handle unlimited inquiries simultaneously which can free up time for onsite staff to focus on priority tasks.

If you’d like to experience a chatbot, check out otter.ai. Scroll down and click on the 2.5-minute demo video and, if intrigued by the possibilities, use the scheduling tool for a demo customized to your specific needs. Click: www.otter.ai/demo

On-Demand Content

On-demand content is becoming the norm, not just a bonus. After all, those folks attending your meeting or event are accustomed at home to selecting whatever movie they want to see via various streaming services and can choose from hundreds of listening channels via satellite radio. Why shouldn’t they be able to pick and choose the content they need and desire?

On-demand availability allows attendees [in-person or back home] to access event content when it’s most convenient. This includes viewing recorded sessions, downloading tools and resources, or revisiting key moments to refresh or reinforce key messaging. On-demand access not only keeps people engaged, it allows them to share content, extending impact long after an event has adjourned.

Rich Storytelling

According to research conducted by EventTrack, 72% of people recall events more vividly when they’re immersed in an experience, not just lectured to. Through experiential storytelling, event planners are able to cultivate deeper emotional connections with their audience, ensuring content is not just heard, but felt and remembered. It’s the difference between talking about fishing and the experience of landing your first catch. Which would you remember best?

Effective storytelling goes beyond mere words. Attendees want to be part of the narrative which is made possible through effective applications of Augmented Reality [AR], Virtual Reality [VR], or even interactive live sessions that engage attendees in a way that feels real and impactful. 

Unique Venues/Environments

For a variety of reasons, planners today are looking beyond traditional locations and looking for unconventional venues offering a unique experience while also treating your budget in a more friendly manner. Other factors include a desire to offer a truly memorable experience, embracing the local culture, saving money, or steering clear of large cities known for criminal activity.

Outdoor spaces and converted industrial buildings are always refreshing versus the often stale, 72-degree, climate-controlled ballroom with the swirly pattern in the carpet. More often, planners are choosing offshore options for meetings and events in search of a unique and exclusive atmosphere while still achieving specific goals and objectives.

Food & Beverage Innovation

F&B planning has been shifting toward sustainability and healthier choices for several years and will continue to do so. Attendees have come to expect more plant-based, locally sourced options, as well as themed menus reflecting the event’s purpose. With sustainability a top priority, zero-waste catering and eco-friendly packaging have been mainstreamed. Planning, designing and executing meetings these days goes beyond business strategies with more and more emphasis on dietary preferences and aligning with today’s attitudes towards social responsibility, creativity and expectations of innovation.

Mental Health Breakouts

Mental health challenges are more prevalent and more openly discussed than ever. Studies indicate 1 in 5 adults experience some sort of mental illness or duress in a given year. Offering “mental health sessions” creates a safe environment where people can explore and learn about tools and resources to manage their well-being. Mental health breakout sessions provide a “safe space” to discuss stress, coping strategies, and helps to engender emotional resilience. Tending to the tender side of matters also fosters trust between attendees. After all, everyone wants to know someone genuinely cares about them.

Closing Thoughts

You may already be incorporating some or all of these but, as meetings and events continue to evolve, it’s critically important to stay current on M&E innovations. But be sure to “test drive” new approaches on a smaller scale before implementing at, say, a National Sales Meeting. An internal meeting or smaller, regional meeting would be a great place to start.

“The times they are a’changing”. Be sure you’re keeping up.

Cheers,

Kenneth Jones

The post Corporate Meetings & Events Have Grown Up! appeared first on dynami.

Last week, Apple unveiled its new Apple Intelligence system [a clever twist on the acronym AI, BTW] which promises to make life a little easier for conference planners and attendees. Through a deal with OpenAI, ChatGPT will now be available on Apple smart devices. While I believe the most immediate impacts will benefit association planners and attendees, those planning attending command-performance corporate meetings and events will benefit, too. In either case, there are some really cool features that promise to keep everyone involved up-to-date and well-informed on all conference related information.

Consider …

• A planner can now ask, “When is my CEO’s flight supposed to land?” and immediately flight details will be researched, aggregated and cross-referenced for accuracy within milliseconds.
• Another new feature is an event e-ticket design which includes an event guide, maps and floorplans, nearby restaurant recommendations, venue-related info, and more.
• For attendees listening to and reading in a non-native language, a new app uses AI for speech recognition and translation.
• And for those who dread writing event-related copy or correspondence, the new system includes Writing Tools which will proofread, rewrite and summarize tech text. This summarization is available on the Notes and Phone app and allows users to record, transcribe, and identify key information. Bingo, a ton of time saved!
• There is also a feature that prioritizes messages and notifications in iMessage; stacks them in order of importance; and consolidates longer messages into the most salient points.
• On a fundamental level, there will be live updates for third-party apps like Uber, as well as alerts for impending bad weather.

No doubt, these new features will pressure existing event companies to double-down on maximally leveraging AI for the optimal user experience. And for planners and attendees, the promise of mitigating some of the usual event-related stress and confusion can only be sweet music to everyone’s ears!

WOWdorf Astoria Costa Rica Punta Cacique

While traveling recently, I had the opportunity to do a hard hat tour of the soon-to-come Waldorf Astoria Costa Rica Punta Cacique in the gorgeous Guanacaste province of the Central American country.

Despite being in late-middle phase of construction, I was very impressed by the location, the exclusivity, focus on luxury, and the possibilities for corporate meetings and events, as well as incentives.

With a targeted opening this coming November, here’s a rundown of what promises to become one of the premier jewels in Hilton’s luxury portfolio:

• 10,000sf of indoor and outdoor meeting and event spaces perfect for hosting small to large groups
• 190 accommodations [standard, deluxe and suites], all ocean-facing
• A sprawling Holistic Wellness Center, consisting of a full-service Fitness Center featuring today’s leading-edge workout equipment; Movement Studio, Lap and Thermal Pools; and outdoor yoga spaces.
• A luxurious cenote-inspired spa with 11 planned treatment rooms — eight standard indoor rooms and three outdoor rooms reminiscent of a treehouse. [A cenote is a natural pit or sinkhole created when a limestone bedrock collapses, exposing groundwater. The term originated in the Yucatan Peninsula of Mexico and is in keeping with Costa Rica’s reputation as one of the world’s eco-gems.]
• A signature 3-meal restaurant and bar.
• A Beach Club with watersports, including swimming, paddleboarding and boating
• 41 planned private residences

Perhaps what struck me the most was the property’s location on a dramatic cliffside peninsula of Cacique canton in the increasingly popular Guanacaste Province. You’ll enjoy spectacular panoramic views of the Pacific Ocean and the Bay of Papagayo, creating a rich sense of elegance and exclusivity. Many eco-friendly specialties have been integrated, including special corridors to protect wildlife in the area and the exclusive use of electric cars to lessen environmental impact. Again, a typical Costa Rican touch.

Located approximately 10 miles [25 minutes] from Liberia International Airport [Code: LIR], Waldorf Astoria Costa Rica Punta Cacique is within an hour’s drive of many of the area’s most popular environmental destinations and activities. There are also nearly 150 restaurants within five miles.

Yes, you will pay for this level of luxury with group rates likely starting north of $1,200 per night++. But if you’re seeking a hot, new property that will have your attendees or incentive winners buzzing, you can’t do better. Truly, this property is a mix of Guanacaste’s aesthetic and natural beauty and the unparalleled luxury of the Waldorf brand. It is already a leading candidate for two programs dynami is currently planning.

Cheers and … Pura Vida!

Kenneth Jones

The post Heads Up! A Couple of Bright Lights on the Horizon! appeared first on dynami.