Like any seemingly overwhelming task – cleaning a cluttered basement, preparing your taxes, or changing your eating habits – the key is to just get started. [Remember those lessons about eating an elephant or moving your cheese?] But where do you start?

The best way to identify the perfect motivational speaker is to start with your event’s desired outcome and your audience, then match a speaker whose story, style, expertise and messaging directly support your organization’s goals. When you get that alignment right, the keynote becomes a catalyst instead of just a “that was fun” presentation.

Many a client has paid handsomely for a big-splash celebrity who does a superb job of entertaining, taking selfies and signing autographs but probably really doesn’t understand the inner machinations of the business world and your organizations challenges. If you’re looking for strong ROI, this is not where you start.

Here are four key steps to whittle down a broad array of speaker options to the one speaker who’s most likely to inform, inspire and motivate your audience in a way that lasts long after program adjournment and travel home.

Start with Strategy

Before you hit “play” on the first speaker demo link, be crystal clear on what success will look like for your program. This clarity will guide every decision that follows. Ask yourself:

• What key business challenge or opportunity are we seeking to address [i.e., morale, change, growth, culture, sales push, etc.]?
• What are three key takeaways we want our people to remember six months from now?
• Are we seeking behavior change, a mindset shift, skill development, pure inspiration [or a mix of all]?
• How will we know our speaker “hit the mark” [feedback, engagement, post-event actions]?

Know Your Audience

The same speaker can knock it out of the park with one audience … but fall flat with another. Analyze and create an audience profile before you shortlist anyone. Consider things like:

• Audience Makeup: Executives vs. frontline workers, tech folks vs. sales, a mixed audience, etc.
• Demographics/Culture: Age range, gender balance, cultural backgrounds, sensitive topics.
• Energy Level and Format: Is this a morning opener or after-lunch slot, large group or intimate retreat.
• What is our audience tired of hearing and what type of messaging would feel fresh and credible?

Evaluate Speaker Fit

Once you’ve clarified your goals and created an audience profile, look for a speaker whose content, story, and delivery align with those needs. Consider the speaker’s:

• Relevant experience and expertise in leadership, resilience, innovation, sales, change, etc.
• Authentic personal stories that connect to real-world challenges, not dishing out generic clichés.
• Stage presence [Do they exude confidence, credibility and authenticity; will they engage your group?
• Willingness to tailor personal anecdotes, language/tone, and make references to your organization.
• Evidence of success [testimonials from similar groups, videos, repeat bookings, etc.]

Focus on Fit, Not Flash

Too many get this entirely backwards. To avoid falling into that trap …

• Assess Speaker Style: Are they high-octane or reflective? Which is the better fit for your group?
• Is the speaker’s manner, messaging and energy a good fit not just for your audience but also the assigned timeslot?
• Prioritize speakers who ask smart questions about your audience and customize their messaging.
• Land on a balance of long-lasting inspiration, actionable ideas, and practical next steps for attendees.
• Verify Professionalism [i.e.,, responsiveness, clarity on fees/logistics, willingness to collaborate.
• Integrity/Authenticity [in other words, someone who lives their message, and doesn’t just perform it].
• Are they “Keynote only”, or willing to add Q&A, a “fireside chat”, a workshop, or follow-up breakout?
• Will they integrate your organization’s leadership, values, and current priorities into the talk?
• Assess Potential Long-Term Impact: Will the speaker’s message be memorable months from now?

When you approach your search this way — Strategy first, Audience second, Speaker third — you dramatically increase your odds of finding the right speaker to not only energize and inspire, but to advance your business goals objectives. As a bonus, here are three speakers dynami has recently used that were a perfect fit for each audience:

MATTHEW EMERZIAN

Former senior music industry executive who worked with major artists like U2, Coldplay, and Avril Lavigne before a personal crisis led him to found Every Monday Matters and become a leading voice on belonging and purpose, and emphasizing his core message that Everyone Matters. Today, Emerzian is a four-time bestselling author whose keynotes help people and organizations embrace the message You Matter as a mindset that transforms culture, leadership, and everyday life.

https://www.matthewemerzian.com

JOHNNY “CUPCAKES” EARLE

Founder of Johnny Cupcakes, the “world’s first T‑shirt bakery,” a food-themed apparel brand he grew from a joke on a shirt into a multimillion-dollar cult favorite known for limited-edition drops, customers camping out for releases, and even thousands of fans with his logo tattooed on their bodies. [That’s where I draw the line!] As a keynoter, “Cupcakes” shares high-energy, story-driven lessons on brand loyalty, creating unforgettable customer experiences, and using surprise, delight, and relentless experimentation to turn customers into passionate fans.

https://johnnycupcakes.com

FRANK RUSSO

Eight-time Inc. 500 entrepreneur, technology innovator, and author who has built, scaled, and exited companies across multiple industries, including founding the AI-driven customer experience platform 360CXM. As a keynote speaker, Russo focuses on unlocking “limitless growth” by helping leaders reconnect with their organization’s Core Purpose, embrace their unique “weird,” and use authenticity, creativity, and selfless leadership to bust out of stagnation and create cultures in which people love what they do.

https://frankie-russo.com

If you feel like you’re sailing rudderless in a sea of so many options, dynami is here you help you identify and go to contract with the right and perfect speaker for your upcoming corporate meeting or event.

Cheers,

Kenneth Jones

The post Simplifying the Task of Finding the Right Speaker [Plus a Bonus!] appeared first on dynami.

Venezuelan dictator Nicholás Maduro was captured in a raid by U.S. troops in Caracas in early-January, sparking extreme violence and mayhem in the South American capital.

The killing of drug kingpin “El Mencho” led to Cartel-fueled violence and destruction that has robbed the spirit of party/resort town Puerto Vallarta on Mexico’s Pacific Coast.

And more recently, U.S.-Israeli air strikes on Iran eliminated a sinister ruling regime, but prompted retaliatory air strikes across a dozen countries in the surrounding Gulf region. Closer to home, a mass shooting at a popular Austin, TX nightspot three days ago killed three [including the gunman], injured 14 more, and appears to be connected to the US-Israel assault on Iran. In December and January, civil unrest rocked Minneapolis for the second time in six years.

In all of these occurrences, shops, restaurants, conference facilities, and tourist hotel properties or gathering spots were negatively impacted, whether operationally, structurally or both.

If you have strong Force Majeure language in your contract, you have options.

If you have generalized Force Majeure language in your contract, you may have no options.

It’s all up to you and your level of skill and insight when it comes to crafting contractual language that factors in all negative potentialities beyond your control and/or the control of the venue you’re utilizing.

I’ll leave the moral/political right-or-wrong of these events to others to debate at another time. I am 100% focused on the reality these situations put upon those of us who toil in the world of events. Our entire industry experienced the importance of Force Majeure language during the pandemic and 25 years ago in the horrific aftermath of 9-11. Now, it seems, we’re fully back in the fray.

One thing we can all agree on is that’s it’s more important than ever to be hyper-vigilant and pro-actively protective when planning a corporate meeting or event, especially in an offshore location where instability is more likely than what we’re accustomed to in America … typically. Unfortunately, these are not typical times.

It’s high time to double-down on protections.

Let’s dust off your understanding of Force Majeure …

Force Majeure [French for “superior force”] is a legal term used in contracts for unexpected, uncontrollable events – such as wars, terrorist attacks, civil disturbances, natural disasters, major strikes, or government shutdowns — that make it impossible for one or both parties to successfully execute what the contract states. When a Force Majeure clause kicks in, it can temporarily or permanently excuse the affected party or parties from liability for not performing, as long as the unexpected event was beyond their control and not caused by their own negligence.

Elements of a strong Force Majeure clause

Generally speaking, qualifying events for a Force Majeure clause fall in three categories: Natural disasters, government actions, and human conflicts. But beware of generic, open-to-ambiguity wording that can be interpreted differently by affected parties [or the court system]. Specificity, and factoring in benchmarks and official declarations are imperative to avoid any confusion.

For instance, do not utilize generic, under-one-umbrella wording like “acts of God” without itemizing potential occurrences such as earthquakes, hurricanes, tornadoes, floods, lightning strikes, wildfires, avalanches, mudslides, storms, volcanic eruptions, tsunamis, etc. For public health emergencies, include widespread disease outbreaks, epidemics, pandemics, quarantines, shortages of medical supplies, inadequate numbers of medical professionals, etc.

Human/government-related items should also be very specific, including declaration of war, terrorism, civil unrest, foreign invasion, hostilities, riots, rebellion, sabotage, embargoes, blockades, trade restrictions, newly enacted laws impacting your contract after signing, local/state emergency orders, national emergencies, etc. Labor disruptions should be listed such as strikes, lockouts, factory closures, labor stoppages, etc. Local infrastructure considerations such as fire, explosion, power/transport shortages, communication infrastructure breakdowns, transportation shutdowns by official order, etc.

These lists are typically tagged at the end of the clause with catch-all language such as “or other events beyond reasonable control” in the event a circumstance occurs that wasn’t listed but clearly imperiled and impacted your program.

Force Majeure simply cannot be left open to interpretation. If you opt to cancel your program due to an unforeseen significant event but did not have strong language and clarifying standards in place, you risk losing your entire, significant investment. Contractual wording must be very, very specific with benchmarks and criteria built in such as official declaration[s] or state-of-emergency announcements issued by municipal, state and/or federal authorities.

Lean on your meeting planning partner to help guide you through contract negotiation – including strong Force Majeure wording – and don’t leave yourself financially exposed. Our team at dynami is always here to assist.

Cheers,

Kenneth Jones

The post It’s High Time to Double-Down on Protections! appeared first on dynami.

Released in mid-January, the report is based on feedback from 3,000+ respondents in the U.S., U.K. and India who plan to attend in-person events in 2026. It focused on the emotional, behavioral and cultural reasons why people attend and engage in meetings and events, and it applies to those gatherings that are optional attendance [i.e., user conferences, dealer meetings, franchise systems, etc.] and those “command-performance” company gatherings where the “optional” component comes into play when the attendee chooses whether to tune in and participate, or merely warm a seat.

Why People Really Say “Yes” to Events

People gather today because they want to versus showing up out of habit. They start with a question that wasn’t even an option not too long ago: “Why am I going?” Every person weighs the realities of balancing  work, family, and personal routines against what they expect to gain by attending. That’s why the “why” behind a decision to attend must be clear and personal. Attendees want events that advance their careers, recharge their wellbeing, or offer real connection they can’t get on a livestream or on-demand connection.

Memorable events now depend less on big‑budget spectacle and more on the small, human moments in between. Attendees often remember the:

Quiet corner where they recharged without guilt.

Short but meaningful exchange with a leader.

Unplanned coffee that sparked a new, meaningful relationship.

Session where technology just … worked and didn’t feel forced or cumbersome.

These micro‑moments don’t seem all that impressive on a printed agenda, but they absolutely shape how welcome, seen, and cared‑for people feel. That’s why planners need to design not just key meeting spaces, but hallways, breaks, and corner nooks where significant interaction quietly takes root.

Events as a Digital Reset

We live in a world of back‑to‑back virtual meetings, overflowing inboxes, and constant notifications. [How many times have you glanced at your phone in the past 90 seconds?].In that context, being in the same room has become a rare form of “reset”. What used to be the norm now seems the exception and the desire to return to the old way is renewing itself. Attendees aren’t just at your event for information. Whether they’re consciously aware of it or not, they’re also chasing nuance, body language, serendipity, and the chance to meet people they might never cross paths with in their daily digital orbit.

This craving for real connection spans generations. Younger professionals, for all their online presence, want spaces where they can drop airs and be themselves. Older attendees deeply value being in the same room again, seeing familiar faces and making new connections. A well‑designed gathering therefore must function as a counterbalance to digital overload, not just another conference to check off the list.

Tech and AI that Stays in the Background

Technology still matters but its role has changed. People expect it to run quietly in the background, enhancing the meeting experience instead of stealing the spotlight. Easier registration, clear agendas, smoother check‑ins, and reliable Wi‑Fi are no longer “nice‑to‑haves”, they’re expected and deserved.

AI tools can help attendees identify and locate the right sessions, reveal key people to meet, and help them navigate logistics so they spend less time searching and more time engaging. The key word is “restraint.” If a digital feature doesn’t make it easier to focus, connect, or feel at ease, it’s probably not worth the attention [and cost] it demands.

Destination as Co‑Host

The location isn’t just a backdrop anymore; it’s part of the value proposition. Attendees pay attention to where they are and what the place feels like. They respond to:

Local culture [art, music, storytelling, etc.] woven into presentations.

Authentic, locally inspired food and beverage options.

Partnerships with neighborhood businesses, artisans, and wellness providers.

When the venue and surrounding area are activated as a “living set,” people feel more connected to “place” and community. Instead of asking only, “Will this space accommodate our needs?”, planners now must ask, “Will this environment inspire, welcome, and spark curiosity?” 

Further, participants increasingly treat events as a stage for career advancement and growth, and to establish or enhance their “personal brand”. They arrive thinking about visibility, cultural fit, and whether this gathering will help them demonstrate readiness, ambition, and their unique skill set and background. They favor events that:

Align with their goals and values.

Offer meaningful relationship‑building vs. superficial “drive by” interactions and conversations.

Create moments worth sharing — photos, quotes, or experiences that signal belonging — without turning the entire experience into one big photoshoot or SelfieFest.

Nor do attendees want to be heroic through exhaustion anymore. “Smart work” trumps “overworked” which hasn’t always been the case. The “nose to the grindstone” approach is outdated. Further, wellness is no longer a secondary consideration at events, it must be baked into the overall program design. People care about how a gathering affects their energy, focus, and mood. Clear patterns are emerging:

Downtime is essential, not optional.

Simple touches — comfortable seating, quiet lounges, quality coffee, healthy options, and clear signage – deliver an outsized impact.

Solo recharge moments, like a quiet meal or an early bedtime, can be the highlight of the trip for those who don’t often have the luxury of that at home.

Planners who explicitly signal that breaks are expected — and who gain “buy in” on that priority from the top — help attendees feel as if permission has been granted to care for themselves and be truly present.

Swag, Gifts, and Meaningful Give‑Back

The age of the generic, high‑volume giveaway bag is fading. People increasingly favor:

Fewer, higher‑quality items with a clear story or local connection to organizational goals, objectives and culture.

Opportunities to participate in meaningful give‑back activities tied to the destination or a cause.

Experiences that feel like a contribution instead of a freebie stand out. For planners with fixed budgets, this shift offers a chance to reallocate funds previously earmarked for easily disposed-of “trinkets & trash”  toward initiatives that leave a lasting impression — on both attendees and the local community.

All of this points to a new Creative Brief for anyone charged with shaping an event. It starts with the sharp, human‑centered question: “What personal, emotional and professional outcomes do we want our attendees to experience?” Key design principles include:

• Clarifying belonging, connection, clarity, inspiration, and renewal as anchor goals.
• Engineering micro‑moments across the entire attendee journey, not just from the mainstage.
• Using technology intelligently but lightly to enhance the experience, not distract from it.
• Treating the destination as a co‑host, not a neutral backdrop with the best roomblock and meeting space.
• Normalizing rest and wellness as part of the experience, not an afterthought.

And the best gatherings think beyond the Closing Session: How will memories, relationships, wellness habits, and community impact continue to resonate once everyone returns home? I mean, what good is it if all the goodwill and warm vibes and memories must be turned back in at departure …?

Even in a Digital World, We Gather For Human Needs!

Even as the world goes more crazily digital, the reasons we gather remain deeply human. People come together not to be passively informed, but to feel connected, valued, inspired, and renewed. When events are designed around these core human needs, meetings and events transform from obligatory calendar entries into meaningful experiences people actively choose, cherish, and seek out again. It’s like wanting your favorite band to play one more tune at the end of the second encore. Ultimately, we gather not because we have to [even though we often do], we gather because we want to be seen, heard, valued and respected.

Cheers,

Kenneth Jones

The post What’s the Real Reason People Say ‘Yes’ to Meetings? appeared first on dynami.

Traditionally, white, black and gray have been the most in-demand colors when car shopping. Silver, red and blue are right behind. But these days, automotive manufacturers and dealers are capitalizing on a surging demand for non-traditional colors like orange, yellow, bronze, rich greens and special-effect blues and purples that stand out in showrooms and in traffic. More and more, car-buyers want unique vehicles so classic supply & demand economics kicks into high gear [sorry, I can’t help it]. A person wants something specifically tailored to their tastes and the manufacturer responds in kind.

So how does this relate to those of us who toil in the vineyards of corporate meetings and events …? Because it’s hyperpersonalization and it has become a huge and often controversial trend in the U.S. and international marketplace. It means different things to different people, and has different goals for one group versus another. Confused? Understandable. Let’s look a little closer …

Hyperpersonalization in the U.S. is the shift toward experiences – retail, personal and business experiences — that are tuned to each individual in real time, driven by AI and today’s constant gathering, tracking and storing of data related to behavior, location, and context. That’s why so many online shopping sites feel “curated”. Streaming platforms seem to read your mind. And pop-up ads quickly reflect what you were just looking at on your smartphone or laptop.​

People respond to this dynamic in different ways. One side loves the targeted-uniquely-for-me feel of the experience while others believe Public Enemy No.1 is someone called Al Geaux Rhythm “and he’s actively violating my privacy!” As a result, hyperpersonalization is not just a marketing tactic anymore, it’s part of a broader U.S. debate about data rights, surveillance, and how personalized everyday life should really be.

Both sides have fair arguments but, guess what, it ain’t goin’ away.

CES 2026: All In on AI

At the annual blockbuster Consumer Electronics Show two weeks ago in Las Vegas, AI was on full display and no doubt will be showcased even more widely at subsequent CES gatherings.

Yes, there were the usual quirky innovations such as Lego’s new Smart bricks that embed light, sound, motion and proximity sensors to turn physical builds into interactive, programmable experiences tied to an app; musical toothbrushes that deliver high-quality audio via bone conduction, real-time poop-analyzing toilets [I kid you not!], musical lollipops, and $9,000 OLED handbags that are more digital screen than purse.

But there were also a number of AI-driven innovations that can help hosts and planners of corporate meetings and events curate an experience that feels hyperpersonalized for each individual attendee. We’ve been attempting to do this for years with online registration, meeting-specific apps, RFID badges, unique meeting tracks, etc. But now, it’s about to get real with some of these Orwellian “Big Brother is watching” innovations that were on display at CES.

AI Orchestration for Meetings

New AI orchestration platforms sit on top of tools like Teams, Zoom, and Slack to auto‑generate agendas, track decisions, assign tasks, and send follow‑ups without manual note‑taking.​ Vendors boast of better meeting effectiveness and faster decision cycles because routine coordination is offloaded to an AI layer that understands context across tools and documents.

Multilingual, Global Collaboration

Real‑time multilingual collaboration tools now provide live translation and transcription inside meeting platforms, making language less of a barrier for global teams and events. This enables organizers to confidently mix speakers and attendees from more regions without dedicated interpreters in every session.

Spatial Collaboration and Digital Twins

Digital twin collaboration platforms and industrial Extended Reality [XR] allow remote experts to join on‑site teams in a shared 3D-model of a venue, factory, or activation, ideal for site inspections and complex event builds. Telepresence robotics and industrial XR are currently being used to guide field workers on farms in real time, a model that can translate into remote venue walkthroughs, stage design reviews, or sponsor installation checks.

AI Video Intelligence and Async Events

AI‑powered video collaboration tools can summarize long sessions, index recordings by topic, and generate highlight reels, allowing more attendees to participate asynchronously [meaning you don’t stand there and wait for a task to be completed, a program runs in the background and does that for you while you move on to other work]. This means organizations that use these tools have less of a need for everyone to attend every live meeting, while still capturing searchable institutional knowledge from conversations. I know, weird.

Collaborative Robots and Physical AI at Events

“Physical AI” and collaborative robots are moving from factories into service industries like hospitality and retail, filling frontline labor gaps. For events, similar robots can support registration, wayfinding, simple F&B tasks, and on‑floor assistance, all enhancing operational efficiencies and delivering a high‑impact attendee experience.

Wireless Display and Flexible Room Setups

Wireless display solutions highlighted for workplaces allow easy casting from multiple devices with minimal setup, helping planners reconfigure breakout rooms on the fly. Combined with next‑gen AI PCs and smart glasses, presenters can move freely, hand off content quickly, and create more dynamic, audience‑driven sessions.

Like it or not, the future is here and wise hosts and planners of corporate meetings and events will want to jump aboard this speedy bullet train we call AI … ASAP! And if you find hyperpersonalization and the various AI-driven tools designed to help you better connect with your audience all a bit overwhelming, give us a call. We’d love to help!

Cheers,

Kenneth Jones

The post The Corporate Meeting/Event of Tomorrow … Is Here Today! appeared first on dynami.

Have you opened your email inbox today …? If you’re like everyone else, you’ve got countless unopened messages. So many, in fact, you’re more inclined to hit “Delete All” than to spend the next 90 minutes opening, reading, responding, etc. Have you checked your social media accounts? Lordy! And what happened to that IG message you posted last night about an upcoming event?

With so many platforms in today’s world [increasing every day, it seems], communication in general can be a two-edged sword. Yes, it’s easier these days but, no, it’s not always as effective as you might’ve assumed. And to make event marketing even more maddening, social media algorithms often bury posts long before your audience sees them.

So how can an event host or planner make sure the right message reaches the right person at exactly the right time? Is this even possible …?

Well, Merry Christmas a few days late, everyone. It is!

Short Message Service [SMS] automation is transforming event-marketing. It’s direct, personal, and immediate, making it the go-to choice for frustrated event professionals in search of higher engagement levels and more predictable ROI. These days, people simply assume a text will be more important than an email and that means greater engagement for you.

SMS Beats Every Other Communication Channel

The numbers tell a clear story. Quite simply, the overwhelming majority of people actually open and read their texts. Research shows SMS has a staggering 98% open rate and 45% response rate. Compare that with email, where less than 30% of emails are even opened, much less read or read to the end. This is night-and-day stuff here, everyone. But the real power kicks in when SMS is paired with automation. Let’s look a little closer …

Sending individual emails or texts to hundreds, if not thousands, of attendees isn’t just unrealistic, it’s impossible. Nobody has that kind of time [or patience]. SMS automation eliminates that burden entirely. It allows planners to schedule, personalize, and trigger messages automatically based on timelines, necessary attendee actions, or event updates.

Imagine being able to blast alerts with a simple screen tap or two when a registration window is closing, a speaker session is about to begin, a meeting room change happens at the last minute, a survey needs to go out immediately after a session, etc. Automation removes the clunky, time-consuming manual effort of days-gone by, cuts down on miscommunication, and ensures information flows smoothly and simultaneously. Leaning on SMS automation simplifies logistics so planners can focus on what truly matters — the attendee experience.

Before, During & After …

Engagement doesn’t begin when attendees arrive at your event. It begins the moment an event is announced and registration opens, and continues throughout the pre-event, during and post-event phases. Sharing important information via SMS automation helps you nurture relationships with attendees from start to finish. Effective, timely communication makes events run more smoothly and efficiently. When the left hand knows what the right is doing and vice-versa, there are significantly fewer pop-up snags that can hamstring an event.

It helps to build multiple SMS lists – one for attendees, hosts and staff, and one for those behind-the-scenes professionals who make the event happen [i.e., planners, coordinators, vendors, speakers, volunteers, AV crews, venue staff, etc.]. You can call an emergency meeting when an issue arises, communicate last-minute decisions, update program details, send a thank-you at day’s end, or a reminder about the next day’s priorities. The result: fewer mistakes, more rapid response times, and smoother event execution.

So, How Do I Get Started?

Setting up SMS automation is easier than you might expect. Modern SMS platforms [i.e., SMS-iT, Text-Em-All, Textedly, etc.] are designed to integrate seamlessly with existing CRMs, event apps and online registration tools. Typically, the set-up process looks like this:

Select a platform that supports automation, personalization, and CRM integration.

Create or customize templates for invites, reminders, updates, and feedback messages.

Set triggers based on time [i.e., 24 hours before event], attendee status, or actions to be taken.

Launch and monitor open rates, response rates, confirmations, and feedback.

Optimize and refine your messaging strategy for future events.

Event marketing is all about establishing and nurturing connections, and effective connection thrives on timely, reliable communication. SMS automation bridges the gap between planners and participants by delivering the right message at the right moment to the right persons, and leap-frogs the diminishing effectiveness of email, once the Gold Standard of event marketing. Times have changed and SMS automation isn’t just the future of event marketing, it’s the now!

And on another very important note …

Our entire team at dynami hopes you are enjoying a meaningful, memorable and enjoyable holiday season. We are grateful for the gift of your interest and partnership, and we look forward to working together in the New Year.

Cheers, and here’s to an awesome 2026!

Kenneth Jones

The post Event Marketing: Dump the Dinosaur, Lean on SMS Automation! appeared first on dynami.

I recently came across the results of a 2025 Gallup Poll in which respondents were queried about the importance of praise and recognition at home, in the workplace, and when they’re out and about interacting with others.

It found people who receive regular, sincere, high-quality praise and recognition are significantly more engaged, motivated, and loyal to their organizations, their relationships, and their personal goals. In the workplace, employees who are well-recognized are 45% less likely to leave their jobs, and when recognition is added to the mix, it bumps that retention number up to 65%. Clearly, praise and recognition deepen a person’s commitment to an organization and its culture, individual life goals, and interpersonal relationships.

Honestly, I wouldn’t call this a news flash but I do think the findings serve as a great reminder and reinforcement of what most of us probably already knew but, maybe, don’t put into action on a regular basis. But I wonder … do we [including me] seize opportunities to praise and recognize someone for over-and-above efforts and for reaching key milestones along their personal journeys? I’m not talking about going overboard with excessive quantities of praise because that, like anything, very quickly gets stale and ineffective. I’m talking about quality praise and recognition, the type that flows from one heart and touches another.

Consistently over the decades, research has come to the following conclusions about the positive effects of praise and recognition:

• Boosts confidence and extends motivation — Receiving earned praise confirms the value of one’s actions and encourages further effort and growth.
• Improves attitude and mental health — Focusing on strengths and recognizing accomplishments helps reduce stress, anxiety, and negativity by shifting attention to positive pursuits and away from problems which often garner more focus and attention than they rightfully deserve.
• Enhances and strengthens social bonds — Offering praise builds trust, respect, and a sense of belonging in relationships, whether personal, professional, or social. Recognition before others turbo-charges this effect.
• Encourages resilience — Acknowledging and recognizing progress during challenges cultivates a positive mindset and a greater commitment to persevering in spite of headwinds and difficulties.

When recognition is built into workplace culture, engagement levels rise by nearly 32%, driving higher morale, productivity, and collaboration among teams. In fact, companies with robust recognition programs see up to 40% lower turnover, illustrating how appreciation not only rewards effort but also reinforces positive behaviors that align with organizational values.

We have one client who invites all 750 of its employees to a local convention center for a program that honors their top 10-15 performers. This company-wide recognition fosters respect, strengthens the organization’s cultural bonds, and catalyzes motivation. “What if I was one of those people called onstage next year …?”

Bigger Isn’t Always Better

Small ways to reward performance include verbal praise in meetings, personalized thank-you notes, or social media shoutouts acknowledging good work. Recently, one of our dynami team members did an exceptional job on something and she was rewarded with a dozen tasty cupcakes which had the desired effect of making her feel special. And isn’t that the point?

Other low-cost gestures might be offering a reserved parking spot for the month, a special lunch outing, or a gift card. By contrast, grand ways to reward performance involve higher investment in the individual, whether it’s a salary bump, an unscheduled bonus, elite professional training, additional Paid Time Off, or a mini-sabbatical. And of course, there’s always the opportunity to reward them with a President’s Club slot and send them, along with other high-achieving peers, to a sun-and-sand location, a luxury dude ranch, or travel to someplace offshore and exotic.

Words Matter …

Not to be a chest-thumper but I’d like to brag a bit about the dynami team. Recently, I received the below note from the CEO of a client, commending our onsite Production Team after a well-executed program. It read:

Hi there,

I just want to take a moment to say thank you for the truly outstanding job you did bringing this year’s conference to life. From the earliest planning stages to the very last session, every detail reflected your hard work, creativity, and commitment to excellence. You handled every moving piece — and there were many! — with grace, teamwork, and heart. The result was an event that not only ran seamlessly but left our entire community inspired, connected, and proud to be part of something so special. I keep getting “best conference ever”.

Thank you again for your talent, your teamwork, and for always going above and beyond! If you can please share this with the rest of your team that was there, I would greatly appreciate it! I know we will be in touch soon.

One-hundred and thirty-four words. But to me, and to the entire dynami team, it felt like a million bucks!

Never overlook the opportunity to share praise and/or recognize another when the situation merits. You never know how much a few well-chosen, heartfelt words of praise, or a moment of recognition in front of peers, will mean to another person today, tomorrow, even many, many years from now when they reflect on their careers. And ultimately, you, will likely be rewarded with a happier, more loyal, and even higher-achieving team member.

Cheers,

Kenneth Jones

The post In Praise of Praise and Recognition appeared first on dynami.

Ruiz’ book sold more than 15 million copies in the U.S. and stayed on The New York Times Best-Seller list for more than a decade. In summary, it says the key to harmony and happiness is to:

• Be impeccable with your word by speaking truthfully and kindly.
• Take nothing personally because others’ actions reflect themselves, not you.
• Make no assumptions. Instead, communicate clearly to avoid misunderstandings.
• Always, always do your best, understanding that your best may vary day to day but doing so fosters self-respect and growth.

While cynics may roll their eyes and call this an oversimplification, I ask, “Is it?” Maybe happiness in life is that simple. And taking this thought process a bit further, maybe the key to more engaging, collaborative and productive business meetings – whether they occur on a handful of screens across a vast Zoom or Teams network, or with hundreds of folks gathered in a large conference hall – is the application of these very same principles.

A Different “Take”

An interesting perspective popped into my LinkedIn feed recently. Thomas Lahnthaler, who calls himself an “intentional unconventionalist,” posted that he’s against ground rules or agreements in group settings. His take? They only help the facilitator, not the people in the room. Agree with him or not, his perspective pushes one to pause for a moment and rethink things. I did and I came to the conclusion that I simply don’t agree with his statement. [Call me an “intentional conventionalist”, I guess.]

Where I think he misses the mark, despite a litany of people cheering his post on, is that it’s often the spoken or implied rules and guidelines — the “agreements” — that keep people between the navigational beacons and lessens the likelihood of some flying off-topic or off-task. There’s a reason why interstates are lined by directional signs, posted speed-limits, and overhead readerboards. Without these, especially in today’s often frantic, too-quick-to-confront society, our highways would devolve into demolition derbys in no time. With all due respect to Mr. Lahnthaler, it’s these very “agreements” that lead to successful business sessions. Let’s take a closer look …

Start with “Why Are We Here?”

I know it sounds as obvious as pumpkin spice this time of year but leaders, presenters and facilitators of business sessions should always kick off any group work by answering the obvious but often disregarded questions:

• Why are we meeting?
• What do we hope to accomplish?
• How much time do we have to do it?

Establishing an “end game” up-front helps people use their time well and actually gain something from being together. How can that happen unless we’re clear – every single person — on expectations? It also helps to know who will be there, what issues are already on their minds, and what outcomes matter most to them. Oftentimes, people come from different backgrounds and don’t yet realize certain agreements exist. That’s when you get pushback, frustration, or flat-out resistance. Setting those boundaries [“agreements”], stating them, and creating a common platform or environment that works for everyone is not just useful, it’s essential.

The Invisible Agreements We All Carry

Think about it: Normal, everyday conversation relies on unspoken agreements. We just don’t consciously think about them or state them up-front when we chat with a spouse, a friend, a co-worker, or a neighbor. It’s understood — we all use a common language, we’re typically polite, listening is a give-and-take, and if the other party opens up, we’re more likely to do the same. All this is wrapped in respect. But when assumptions don’t line up, things can go downhill quickly.

Now scale that up to a whole group, and suddenly you’re knee-deep in misunderstandings, biases and close-mindedness that could have easily been avoided. And that’s precisely why establishing these agreements up-front is so important. It’s not about rules to restrain people, it’s about creating an environment in which all may contribute and, more importantly, benefit.

What Agreements Actually Do

Agreements don’t instantly make everyone safe or comfortable. But they do make it far more likely that people will speak up and participate, and stay on-topic and on-task. For the more timid, it reassures them they won’t be shut down and their voice will matter just as much as the more verbose players who will hijack sessions if given a hint of an opening. It also means people are more likely to wait their turn to speak and not talk over other each other, keeping the session from slip-siding into the ugliness of a Congressional hearing. I’ve seen meetings turn around dramatically with just one or two solid agreements stated up front. Something simple like, “Let’s hear first from people who haven’t spoken yet” can change the whole vibe of a conversation.

Why It Ultimately Matters

After several decades in the business, I still find people are inclined to invest a lot more time, energy and concern up-front on logistical matters before ever getting around to the goals, objectives, substance and the agreements for each session. Yes, securing the right venue in the right city on the right dates, easy airlift, food & beverage, etc. are all important but so, too, is the structure, tone, content and guidelines for each session.

Is it time to take a new look at how your next program should be designed and executed, with one eye focused on logistical priorities early in the process, while the other is also focused on messaging, style, structure and session “agreements”? When both are prioritized early in the planning process, the likelihood of success skyrockets.

If you find yourself struggling with this, or you simply want to brainstorm a new and effective way to execute your next program, give us a call. We’d love to help you out.

Cheers,

Kenneth Jones

The post Establishing ‘Agreements’ Up-Front Can Propel Your Next Program to Success appeared first on dynami.

Given all this, it’s probably time to strap on a pair of futuristic lenses and take a fresh look at the role of corporate meeting and event themes.

Are they necessary?

Are they helpful?

Are they misused?

Yes, yes and yes. No, no and no. It just depends on how savvy you are when it comes to theming your programs.

If you’ve been in this business for more than a handful of years, no doubt you’ve seen the aging out of once edgy themes – Above & Beyond, In It to Win It, Unleash the Power, and S.O.A.R as an acronym with four cleverly selected payoff words as a tagline. And don’t forget the cringe-worthy, sing-songy Teamwork Makes the Dream Work. [Pardon me while I barf …]

Like CD players and Blackberry devices, these once useful creative executions now gather rust and dust atop the heap of hackneyed meeting branding with an afterlife of sleep-inducing boredom. The world has changed. The world is changing still. And it’s important to re-examine why we theme our programs, how pithy phraseology can actually catalyze excitement, and the various ways you can leverage your chosen theme to maximize impact.

Without Question, Meetings Are Back

Corporations are holding more programs than ever and the global events industry is on track to grow from $1.227 trillion in 2024 to $1.347 trillion in 2025, according to a LinkedIn Survey conducted earlier this year. It found:

• 66% of corporate event planners have scheduled more events in 2025, up from 41% in 2023.
• In-person meetings are leading this growth, favored by 59% of respondents, citing the importance of human connections and immersive experiences.
• 86.4% of organizers plan to maintain or increase the number of in-person events in 2026 and beyond.

So it is 99.99% likely you’re going to be brainstorming themes for upcoming events. But first …

Theming 101

Treat your theming as you would your site selection process, menu planning, and your messaging priorities. All require deep due-diligence and thoughtful consideration before making your best decision. After all, you must bake the cake before you can ice it.

• Identify your program’s purpose and objectives. — What do you hope to achieve? Who’s your target audience? What topics are foremost in their minds right now? The answers will help narrow your options and ultimately ensure your selected theme aligns with your event goals.
• Research industry trends and hot topics. — Look for what’s shifting, changing and emerging in your industry. Where are the challenges and opportunities? What are the latest innovations and best practices? Timely/relevant themes spark interest and engagement.
• What are the most pressing needs and interests of your audience? Where do they need the most help and support? What tools are they asking for to execute their jobs more efficiently and successfully? What new skills will they need to face a changing industry powerfully and successfully?

Only after addressing these questions is it time to get creative and strategic with your theming. Your final step is to brainstorm 4-5 theme options and ultimately land on the right and perfect choice that honors your answers to the questions above, and can be engagingly executed in your various theme graphics [i.e., web/app, speaker support, video/animation, print, signage, apparel, amenities, etc.]

Be free-thinking, contemporary and don’t just think outside the box, crush that box and swing the door wide open to all options. Best to start bold and rein back in as necessary. Something seemingly silly or outrageous may easily be refined to perfectly suit your program and audience. Make a list of any and all brainstormed themes then rate them based on relevance, timeliness, energy level, and impact [the ability to inspire your attendees]. You may even be able to marry two of your final options into a single theme.

Consider sharing your top 2-3 finalists with key stakeholders and a handful of non-stakeholders who will likely give you the most candid feedback. Gather this feedback and use it to cull your list. Take a final vote and, voila, there’s your theme. Taking the time to step through this process will help your find the best theme possible and keep you from defaulting to old but weary themes like the ones listed above.

Finally, here are five edgy, contemporary theme options for your consideration:

INNOVATION | DISRUPTION — Focuses your program on truly bold new ideas and actions that shake up industries, move beyond the status quo, and redefine success and what it will take to achieve it. Sessions could highlight tech disruptors, focus on a culture of innovation and brilliant thinking, and inspire radical strategies for staying ahead in a rapidly changing industry. Sets the bar high when it comes to mindset and expectations.

BEYOND TOMORROW … TOGETHER – Addresses the cutting-edge, ever-evolving tech world we live in while maintaining an embrace of the all-important human-to-human connection. Success today and in the future demands a melding of both. You could use immersive experiences like AI-powered networking, holographic speakers, and ultra-modern, mind-blowing design elements to inspire forward-thinking discussions. Creates an arm-in-arm, in-lockstep mindset for your marketing, sales and ops teams as they prepare themselves for a bold new future.

OURS TO OWN – Answers the inspiring question we’ve all asked ourselves at one point or another: “Why not me? Why not now?” Imagine an audience of 300 sales reps who each embrace such a message, a powerful call-to-action. Catalyzes hope and belief that much is to be gained on a journey to remarkable achievements and rich rewards. Why not us …?

MICRO SHIFTS | MACRO RESULTS – Similar to James Clear’s key messaging in his best-seller Atomic Habits, this theme speaks to the transformative power of establishing small habits and taking a system-based approach to personal growth and behavioral change. Clear writes “small habits make a big difference”, emphasizing tiny, seemingly insignificant improvements, even as little as 1% each day. These efforts and daily micro-progress compound over time to create long-lasting, remarkable results.

BEYOND PRICE – THE TOTAL SELL — Price is always a sensitive issue that often makes or breaks a deal. But lowest price alone isn’t always the best option. No, the best option is greatest value, with pricing as a key component. It takes more than low-ball numbers. This theme encourages sales professionals to focus on all factors influencing customer decisions — quality, reliability, trust, service, support, loyalty and partnership. It demands a more nuanced understanding of the sales process and exposes areas needing improvement for each individual rep. Master this approach and you will sell effectively and successfully, build lasting relationships with customers, and drive mutual growth and profitability.

Hope you found this 5-minute refresher interesting and insightful. Our entire team at dynami is always here to help. Reach out today!

Cheers,

Kenneth Jones

The post Is It Time for a Refresher on Corporate Meeting Event Themes? appeared first on dynami.

Of course everyone loves a Caribbean escape or Hawaiian getaway – especially if it falls in the dead of winter – but I sense there’s a hankering among your sales team for something new, fresh and as-yet unexplored. Yes, they love that high-end, beachy resort from last year and they’d love to return one day but maybe not just yet. After all, you can always alternate the tropics one year and someplace different the next.

There are some wonderful new properties that have opened in 2025 and some coming online in early 2026. Before I share those with you, remember one thing: Every new restaurant, hotel, resort, etc. has a break-in period, a time when operational wrinkles get ironed out and all services are still being tuned to a fine hum. Unless you actually like being a guinea pig, you might want to factor in this “ramp-up” period before locking in your dates.

Here are 10 primo properties for your thoughtful consideration …

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FAENA NEW YORK

Step into the vibrant world of Faena New York in the West Chelsea District, where artful luxury unfolds along Manhattan’s High Line. Scheduled for a late-summer opening, the hotel will feature 120 luxurious rooms and suites, each with panoramic vistas of the Hudson River and NYC skyline. Interiors will include rich textures, custom furnishings, and contemporary flair along with a respectful nod to New York’s cultural spirit. The property will also include a signature restaurant overseen by renowned Argentinean chef Francis Mallmann, and a 17,000-square-foot Tierra Santa Healing House spa. Faena promises a mélange of art, nightlife, and transformative wellness with a touch of theater tossed in for good measure.

Learn more: www.faena.com/new-york

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BELMOND BRITANNIC EXPLORER [London]

Scheduled to begin operations any day now, Belmond’s Britannic Explorer — the newest jewel of British rail luxury — looks to be a Whoa! experience. Traversing scenic heartlands of England and Wales, this luxurious sleeper train features 18 artfully crafted cabins, three Grand Suites and 15 Suites, each featuring British wit and modern elegance, accommodating up to 36 guests. Interiors blend lush textures of wood, stone, wool woven into vibrant fabrics, and rich detailing. There’s also gourmet dining curated by Michelin-starred chef Simon Rogan and a rolling, onboard spa. All aboard, settle in, and revisit the Golden Age of rail travel.

Learn more: www.belmond.com/trains/europe/uk/britannic-explorer

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FOUR SEASONS MALLORCA [Spain]

Nestled on the fabled Cap de Formentor in Spain’s Balearic Islands, Four Seasons Mallorca is a celebration of Mediterranean luxury and natural beauty. The resort opened in mid-March and features 110 elegantly designed rooms and suites, all with private, seaview terraces opening to gentle sunlight with subtle touches of island glamour. Surrounded by pine forests and crystalline shores, this iconic retreat invites guests to unwind on golden beaches, enjoy local cuisine at a number of nearby restaurants, and rejuvenate in a tranquil spa inspired by Mallorca’s lush flora. Originally opened in 1929, the updated edition of the property honors its storied heritage while adding fresh, contemporary twists with an emphasis on being eco-conscious.

Learn more: www.fourseasons.com/mallorca

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ONE&ONLY MOONLIGHT BASIN [Big Sky, Montana]

Set to open in November, One&Only Moonlight Basin promises to be a spectacular alpine sanctuary in Montana’s breathtaking 8,000-acre Moonlight Basin community, surrounded by snow-capped peaks and Western wilderness. The ultra-luxury resort will include 73 guest rooms and suites along with 19 stand-alone cabins, all masterfully designed by Olson Kundig to maximize expansive mountain views and comforting warmth. Guests will have their choice of six on-property bars and restaurants, a world-class spa, outdoor pool, and endless outdoor adventures — from private ski lifts [no lines!] with direct access to Big Sky’s legendary slopes, in addition to hiking and fly-fishing in warmer months.

Learn more: www.oneandonlyresorts.com/moonlight-basin

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NEKAJUI, A RITZ-CARLTON RESERVE [Peninsula Papagayo, Costa Rica]

Nekajui, a Ritz-Carlton Reserve, is a lush haven on Costa Rica’s Peninsula Papagayo. Open since February, it offers 107 guest rooms and suites — including enchanting treetop tents and grand oceanview villas. Each accommodation emphasizes tropical luxury with expansive terraces, private plunge pools, and seamless indoor-outdoor living spaces, surrounded by gorgeous views of Bahia Huevos and the Pacific. The resort celebrates Guanacaste’s rich cultural heritage, offering sophisticated, local dining; artisanal coffee rituals; and the holistic Nimbu Spa & Wellness, all set in perfect harmony with the protected landscape. Pura vida, indeed!

Learn more: www.ritzcarlton.com/en/hotels/lirrz-nekajui-a-ritz-carlton-reserve/

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RITZ -CARLTON YACHT LUMINARA

The newest beacon of luxury on the sea, Ritz-Carlton Yacht Luminara is a 794-foot superyacht that made its maiden voyage two weeks ago, and embraces sunlight and style from bow to stern. Boasting 226 high-end suites  — each with private terraces and refined, contemporary interiors — Luminara can accommodate as many as 452 guests in unrivaled comfort. Five restaurants, seven bars, a wine vault, and the expansive Ritz-Carlton Spa® create an immersive, indulgent experience. Interiors blend soft blues, marble, and rich woods for a serene and elegant yachting experience.

Learn more: www.ritzcarltonyachtcollection.com/yachts/luminara

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ANANTARA KAFUE RIVER TENTED CAMP [Namibia, Africa]

There’s a striking new safari retreat in Zambia’s vast Kafue National Park coming in early 2026. Anantara Kafue River Tented Camp will stand 12’ above the Kafue River and is nestled between two islands. The property will include 12 beautifully appointed tents, including a grand 6,500sf Presidential Villa. All tents come with a private plunge pool and exclusive boat access. Guests may unwind at the spa, enjoy the pool, visit the restaurant and bar, or gather at a traditional African boma, the heart of the community. Everything has been designed for minimal environmental impact while celebrating local culture. Adventure awaits with immersive wildlife encounters and curated bush experiences.

Learn more: www.anantara.com/kafue-river-tented-camp

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THE LAKE COMO EDITION [Italy]

Scheduled for a late-August opening, The Lake Como EDITION rests on the lake’s iconic western shore, and will fuse modern vibrance with Italian heritage in a reimagined 19th-century building. Featuring 145 luxurious rooms, including two carefully crafted penthouse suites, the hotel will offer a lively lobby bar, a one-of-kind floating pool on the water, and multiple dining outlets — all offering breathtaking views of Lake Como and the Bellagio mountains. Just a short drive from Milan, this EDITION promises to be a chic new centerpiece to the region’s bustling but refined hospitality scene.

Learn more: www.editionhotels.com/lake-como

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CAMBRIDGE HOUSE [London]

Set to open in Spring 2026, Cambridge House, Auberge Resorts Collection, will be set in London’s distinguished Mayfair District at 94 Piccadilly. This Grade I-listed Georgian mansion is rich with history as the former home to members of the royal family and various political icons. It was also once the famed Naval and Military Club. Cambridge House will reemerge as a glorious retreat with 102 rooms featuring a blend of classic English elegance and eclectic British flair. A buzzing private members club is  planned, along with a Grand Ballroom brasserie, open-air jasmine courtyard, and an expansive, double-level Roman-inspired spa.

Learn more: www.aubergeresorts.com/cambridgehouse

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ROSEWOOD DOHA [Qatar]

Opened earlier this month, Rosewood Doha is a visionary new landmark along the Lusail Marina promenade, embracing Qatar’s marine heritage and its ultra-modern City of the Future spirit. Inspired by coral reefs, the striking twin towers house 155 refined rooms and suites, as well as 162 serviced apartments and 276 residences. Interiors evoke the curves of single-sail dhow boats and seashells, enhanced by immersive art and the scent of Bakhoor [Arabic incense of perfumed and oiled exotic woods]. There are eight vibrant dining concepts, the holistic Asaya Wellness Club, and various curated cultural experiences to enrich your stay.

Learn more: www.rosewoodhotels.com/doha 

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So there your have it – 10 new and exciting domestic and offshore options for future incentives. Bookings for incentives continue to increase annually as industry standards and expectations of productivity rise. Announce any one of these destinations to your sales team and I’ll bet you’ll feel a new and energized buzz among the group.

Cheers,

Kenneth Jones

The post 10 Exciting New [or Soon-to-Open] Incentive Destinations! appeared first on dynami.

I say, absolutely!

No doubt, you’ve heard all the AI hype and nervous buzz in everyday conversations and interactions. But like most people around you, you’re not exactly sure how it works and how it can be used productively and efficiently. Let’s try and get you over that fear-based, emotional hump.

First and foremost, as one AI expert recently said, AI isn’t looking to wipe out your job, it’s more accurately a valuable tool that empowers you to do your job better. The key is to test-drive various AI services and learn first-hand which AI offerings best serve you. [Key phrase: Serve you.]

AI adoption in everyday life — business and personal — is inevitable. And it’s happening at a rapid rate. Don’t be left sitting at the station asking, “Where’s my train?” That roaring sound … ? Yeah, that’s your train.

Why AI?

AI isn’t just for tech giants or sci-fi movies anymore. It’s rapidly transforming all industries, and event management and planning is no exception. The right AI tools will save you time, money, and a whole lot of stress. Imagine automating repetitive tasks, hyper-personalizing attendee experiences, and gaining real-time insights — all while freeing yourself up to focus on more gray-area, human matters that are above AI’s pay grade … so far. Specifically, I’m talking about you having more opportunity to be thoughtful and creative when it comes to crafting unique and memorable experiences for your attendees. It’s all about balancing powerful new tech with the irreplaceable human touch.

Let’s zoom in …

AI: MAKING MEETINGS BETTER FOR EVERYONE

Match Attendees with Similar Interests — One of the biggest challenges at large events is helping people connect in a meaningful way, something deeper than surface-level, drive-by interactions. AI can analyze attendee profiles, professional backgrounds, and even social media activity to suggest the best networking matches or sessions. Instead of leaving connections to chance, AI can help you help your attendees find their preferred “tribe” — making the event more valuable for everyone.

Answer FAQs Instantly — No more long lines at the info desk! AI-powered chatbots can answer attendee questions in real time, from When does the keynote start? to Where’s the nearest restroom? This means less confusion, more time for human-to-human engagement, and happier guests.

Personalize Event Journeys — Today’s attendees demand more than a one-size-fits-all experience. AI can create personalized schedules, recommend sessions, and even suggest lunch buddies based on interests and past behavior. In 2025 and beyond, hyper-personalization will be the norm, not the exception for top-quality corporate gatherings. Imagine an event app that dynamically updates recommendations as attendees move through your event, making each moment feel uniquely tailored to them.

AI: YOUR BEHIND-THE-SCENES ‘SUPERPOWER’

Real-Time Insights and Analytics — Ever wish you could see which sessions are most popular or which spaces at your venue are buzzing with activity? AI-powered platforms can provide live data on attendance, engagement, and more. This allows you to make adjustments on the fly – such as moving a popular workshop to a bigger room, or blasting e-reminders for under-attended sessions.

Optimize Scheduling and Logistics — Juggling speaker availability, venue capacity, and attendee preferences is Rubik’s-like. AI can analyze all these variables to help you create highly efficient schedules and manage logistics such as room assignments and ground transportation.

Content Creation and Targeted Messaging — Need catchy social media posts or compelling email copy? AI can generate creative content in seconds when you feed it accurate, relevant info. Repeat: When you feed it accurate, relevant info. It can also analyze demographics and past event data to help you target people, sessions and topics more effectively. That means higher attendance and more engaged participants in sessions that matter most to the individual.

Feedback Analysis – Traditional paper-based or digital/app-based post-event surveys can be gold mines for improvement, but sorting through all those numerical ratings and comments is cumbersome and a time vampire. Platforms like Zoho CRM can aggregate this input then automate communications, predict engagement, and offer actionable insights for future planning based on your group’s feedback. It quickly analyzes attendee responses, identifies trends, and highlights areas for enhancing future programs – keeping you on a continuous-improvement “Up” escalator and helping you shine before your company’s Leadership Team. [AI sounding a little friendlier to you now …?]

AI: WHAT’S HOT IN 2025?

Hyper-Personalization – Hyper-personalization is moving from a ‘nice-to-have’ dimension to an essential component of corporate meetings and events. Further, attendees expect real-time, dynamic adjustments to schedules and meaningful networking opportunities based on real-life behavior, skills and interests.

Sustainability – As audiences skew younger and younger, sustainability must be a priority to help you establish a connection based on one of their generation’s passion points. AI can help track carbon footprints, reduce waste, and optimize energy use. Tools like Sustainability Hub for Events [SHE] offer on-demand learning and resource-tracking to help you meet your event’s green goals.

Real-Time Translation — With larger, international audiences, communicating in a second language can obviously be a barrier. AI-powered solutions like Wordly offer real-time translation and captioning in more than 60 languages, making your event truly global — without the costly, logistical headache of hiring multiple interpreters.

AI: TAKING ‘THE PLUNGE’ AND EMBRACING IT WITH CONFIDENCE

Breathe. Relax … it’s natural to feel a bit hesitant about any powerful new tech. Many people, perhaps most, worry about risks and feel overwhelmed by all the AI service options. The key is to start small and focus on tools that genuinely fit your workflow — whether that’s automating registration, personalizing experiences, or analyzing post-event data. Or maybe all of the above [for you bolder types].

And if you’re still not ready to take the plunge, “test drive” a few AI services in your personal life so you better understand the structure and dynamics of each service. ChatGPT is a great tool that’s very user friendly and you quickly understand it begins as an inverted triangle and the more you ask it, the narrower its focus becomes. Your opening question or prompt will get you a top-line, broad overview of your topic. As you feed it additional questions and prompts on the same topic, it focuses more narrowly on the specific info you’re searching for.

It can also be more colorful and conversational in tone if you ask it to. Having trouble writing a 4-5-sentence thank you note for a special birthday gift you received? Tell AI what the gift was, who gave it to you, what it means to you, suggest a tone for it to be written in then ask AI to do the friendly scribing for you. Within seconds, voila, you have everything you need to write in your note. [But you’re still on the hook for postage.]

Another user-friendly AI service is Perplexity which delivers a more journalistic “5 Ws & H” response – Who, What, Where, When, Why & How. It also provides “citations” for each statement it makes so you can delve more deeply into the source of the info by clicking on the citation icon at the bottom of the response.

Whichever AI platform[s] you decide to experiment with, know that it’s always wise to double-check any facts or statements that seem dubious. After all, AI is simply aggregating any and all internet-based info on a topic and there’s solid, factual info out there as well as blatant untruths. Like all services, some are better and more reliable than others. It’s up to you to decide which AI platform[s] you’re most comfortable with and trust.

AI: YEAH BUT …

More than likely, your company’s leadership expects you to experiment with cutting-edge AI tools. Larger organizations with higher stakes and more dollars at risk may take a bit longer to adopt this new tech. Hey, be the AI Trailblazer in your company! Someone’s gotta step up, right? Either way, industries are undoubtedly moving forward with AI in the very, very near future and those who embrace it thoughtfully, effectively and more quickly will be the ones who take the lead in their respective sectors.

But what about “the human touch”? AI is powerful but, again, it’s not a replacement for human creativity, intuition, and connection, those “gray areas” that algorithms and meta-wizardry can’t replicate. Moving forward, the best designed and executed events will be those blending smart tech with authentic, personal experiences. Use AI to handle no-brainer, repetitive and data-heavy tasks, freeing you to focus on what you do best: Creating great content, meaningful moments and lasting memories.

AI isn’t about replacing you or what makes you skilled at your job, it’s about amplifying and enhancing your unique and special touch.

So … C’mon in, the water’s great!

Cheers,

Kenneth Jones

The post Meetings & Events: It’s Time to Cozy Up to AI. But How …? appeared first on dynami.